ADIDAS

Adidas strives to be the leading sports brand in the world an ambitious yet realistic goal. One major lever to achieve this is the brand broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion. It allows adidas to address multiple consumer needs, tackle market opportunities from various angles as well as be less affected by one-dimensional market risks. This product portfolio as well as adidas commitment to excel in all relevant segments differentiates the brand from competitors and ensures solid market growth, while staying true to the brand values. Currently, the brand focuses on five global priorities: Football, Running, Training, Basketball and Originals.

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ADIDAS

Social Links:

Facebook

Twitter

Industry:

Fashion Shoes Sports

Founded:

1949-01-01

Address:

Herzogenaurach, Bayern, Germany

Country:

Germany

Website Url:

http://www.adidas.com

Total Employee:

10001+

Status:

Active

Contact:

(499) 132-840

Email Addresses:

[email protected]

Total Funding:

Technology used in webpage:

SPF Google Font API LetsEncrypt Font Awesome Domain Not Resolving Global Site Tag Nginx Microsoft Exchange Online Amazon IPv6

Current Advisors List

roland-auschel_image

Roland Auschel Board Member @ Adidas
Board_member

kasper-rorsted_image

Kasper Rorsted Member of the Board of Directors @ Adidas
Board_member
2016-08-01

eric-liedtke_image

Eric Liedtke Board Member @ Adidas
Board_member

herbert-hainer_image

Herbert Hainer Board Member @ Adidas
Board_member

robin-j-stalker_image

Robin J. Stalker Board Member @ Adidas
Board_member

Current Employees Featured

david-sobeski_image

David Sobeski
David Sobeski SVP Machine Learning & Analytics @ Adidas
SVP Machine Learning & Analytics
2021-05-01

jacqueline-smith-dubendorfer_image

Jacqueline Smith-Dubendorfer
Jacqueline Smith-Dubendorfer Global VP, Digital Partner Commerce @ Adidas
Global VP, Digital Partner Commerce
2018-08-01

kasper-rorsted_image

Kasper Rorsted
Kasper Rorsted CEO @ Adidas
CEO
2016-01-18

thomas-holleczek_image

Thomas Holleczek
Thomas Holleczek Director B2B Data & Services @ Adidas
Director B2B Data & Services
2021-07-01

walter-wählt_image

Walter Wählt
Walter Wählt Senior Director Advanced Creation - Technologies Apparel @ Adidas
Senior Director Advanced Creation - Technologies Apparel
2018-05-01

jithesh-ramachandran_image

Jithesh Ramachandran
Jithesh Ramachandran Senior Business Consultant @ Adidas
Senior Business Consultant

markus-rautert_image

Markus Rautert
Markus Rautert Senior Vice President Technology Enablement @ Adidas
Senior Vice President Technology Enablement
2020-01-01

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Annie Melnic
Annie Melnic Senior digital analyst @ Adidas
Senior digital analyst

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Peter Javorkai
Peter Javorkai UI designer @ Adidas
UI designer
2016-09-01

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Florian Reichelsdorfer
Florian Reichelsdorfer Global Director Entertainment & Influencer Marketing @ Adidas
Global Director Entertainment & Influencer Marketing
2016-09-01

Founder

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Frank Dassler

Stock Details

Company's stock symbol is SWX:ADS

Acquisitions List

Date	Company	Article	Price
2015-08-05	Runtastic	Runtastic acquired by Adidas	240 M USD
2012-06-01	Adams Golf	Adams Golf acquired by Adidas	N/A
2011-11-04	Five Ten USA	Five Ten USA acquired by Adidas	N/A
2008-12-08	Textronics	Textronics acquired by Adidas	N/A
2007-11-12	Mitchell & Ness	Mitchell & Ness acquired by Adidas	N/A
2005-08-03	Reebok International	Reebok International acquired by Adidas	3.8 B USD
2005-01-01	TaylorMade Golf	TaylorMade Golf acquired by Adidas	N/A
1997-09-17	Salomon AG	Salomon AG acquired by Adidas	1.4 B USD

Investors List

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Investments List

Date	Company	Article	Money raised
2022-03-22	Yuga Labs	Adidas investment in Seed Round - Yuga Labs	450 M USD
2021-07-05	Infinited Fiber Company	Adidas investment in Series B - Infinited Fiber Company	30 M EUR
2019-10-21	GreenPark Sports	Adidas investment in Seed Round - GreenPark Sports	8.5 M USD
2018-11-19	PlayVS	Adidas investment in Series B - PlayVS	30.5 M USD
2017-12-04	OneFootball	Adidas investment in Series C - OneFootball	N/A

Newest Events participated

Participated in Qatar World Cup | FIFA 2022 on 2022-11-21 as sponsor

Participated in 2022 Master Data Marathon 4.0 on 2022-04-06 as speaker

Participated in Digital Transformation in Sports Summit on 2020-01-29 as speaker

Participated in SUMMIT LA19 on 2019-11-08 as sponsor

Participated in DIGITAL TECH SUMMIT 2019 on 2019-10-11 as sponsor

Participated in Adobe MAX 2018 on 2018-10-15 as sponsor

Participated in Spring I/O 2018 on 2018-05-24 as sponsor

Participated in Adobe MAX 2017 on 2017-10-18 as sponsor

Key Employee Changes

Date	New article
2022-08-22	Today in the Connected Economy: Adidas Seeks Do-Over With New CEO
2022-03-03	Adidas Names Alasdhair Willis as Chief Creative Officer
2020-11-13	Former BET Exec Vicky Free Joins adidas as Senior Vice President of Global Marketing
2020-10-07	Adidas Appoints New HR Chief Following Employee Complaints Over Racism

Official Site Inspections

http://www.adidas.com

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