ADIFF

ADIFF is a new humanitarian fashion start-up that provides customers with innovative and exclusive products, addresses global issues through design, and performs large scale donations. The brand creates all gender and one-size transformable products that are equally beautiful and functional. The multipurpose jackets are practical, durable, waterproof, and prepared to be worn in numerous environments. Products are solution-based, meaning every item is designed to address a need, to avoid useless ... saturation of the industry. Originally designed to assist refugees, the positive response to the collection and consumer desire pushed for the products to be released for purchase as well. Founder Angela Luna saw this as an opportunity to give back and generate revenue that could be used for donations to refugees. Based on a donation-driven business model, the goal is to repurpose the money that comes into the fashion industry and redirect it towards supporting humanitarian initiatives. With any purchase from the brand, a portion of profit will go towards donating the most needed items to refugees. This way, we can be sure that we are getting these innovative products to the people who need them most, and creating widespread awareness about the issue itself.More