AIDA

Aida provides the marketer with a detailed understanding of how the target is used during processing famous digital marketing an audience's change over time and provides insights as to which types of advertising messages are likely to be more effective at different junctures. moving from step to step, the total number of prospects diminishes this phenomenon is sometimes described as a "purchase funnel".a relatively large number of potential purchasers become aware of a product or brand, then a smaller subset becomes interested.