AROUND THE BEND BEER CO.

We are not renegades. We are not rebelling against anything (as many other beer brands claim to be). In fact, we believe that the revolution is over; the war has been won. Big beer is dead – they just don’t know it yet. And by dead, we mean irrelevant for millions of beer loving Americans. Sure they still have 90% market share. But the long, inexorable march of decline has begun for them and there’s no stopping it now. Will our kind of beer ever account for 90% of the beer people drink? Ma... ybe not. But that’s not the point. Their vice-like grip on what we drink has been broken and for the initiates into the world of craft beer, there…is…no…going…back! End of story. And in that sense, the war has indeed been won. There is a predisposition now, for a large class of people, to expect better. And this allows for evermore experimentation and innovation with the form we know as craft beer. The road that lies ahead is a more exciting stretch than we have glimpsed to-date. So let’s keep going. Let’s see what’s Around the Bend. Around the Bend Beer Co. is a start-up production brewery based in Chicago, IL. In the first phase of it's life, Around the Bend will contract with an existing brewery to produce beer using our own proprietary, innovative recipes. The second phase will include the construction of our own brewery, which will lower production costs, boost margin/volume and, eventually, allow for expanded distribution on a multi-regional basis.More