ASIAN ALLIANCE INDIA

Public Relation and Communications is a part of the global corporate system influencing various Asian states and countries. The problem is that public relations (PR) remains a majority - White profession. A 2018 Harvard Business Review analysis found the industry is 87.9 percent White, 8.3 percent African American, 2.6 percent Asian American, and 5.7 percent Hispanic or Latinx. Going with the analysis and other biases, we often encounter limited knowledge among many people confusing the professi... on with advertising, marketing or event management. The industry has a weak reputation but a plethora of potential waiting to be tapped into Asia-Pacific region. Often lack of knowledge and misconceptions around this booming industry create lack of opportunities for Asian ethnic minorities, women and men alike in leadership roles. Hence, to bridge the gap and evaluate the political, economic and cultural context in which the industry operates, Asian Alliance aims to educate Asian community about the management function of framing the public relations profession as social science and intersecting social values to carry the sustainable responsibility and partnerships. We have built this community to build an Asian professional network in PR, build a strong support group among other public relations students, practitioners and professionals alike. Our purpose driven values are adopted and demonstrated with the true purpose of educating, and guiding students, graduates, and emerging practitioners to exhibit authenticity. We manifest, and help articulate our mission with a great deal of norm shattering, as well deep divisions in politics, media, and culture.More