AXEL SPRINGER

Axel Springer is a media company engaged in publishing newspapers, magazines, and digital sales channels. Axel Springer founded the publishing house in Hamburg in 1946; the editors spent the first year working above a warehouse for tea and spices, often without electricity, and using borrowed typewriters. As a result of consistent internationalization and digitization, Axel Springer SE today is not only market leader in the German print business, but is also active in more than 40 countries t... hrough subsidiaries, joint ventures and licenses. Now it is a question of pressing ahead with digitization even faster and more vigorously. For Axel Springer SE, informative and entertaining journalism is a viable business model also in future on the Internet, along with marketing and classifieds, the other two business segments in which the company is traditionally strong. In the tradition of its founder, who fostered journalistic and technological innovations in his time, Axel Springer SE is breaking new ground. The company is consistently pursuing the objective of building up a fast-growing and profitable digital portfolio and for this reason is networking today more than ever before with the current generation of founders: digital start-ups. Along with the transformation of their established strong media brands, their own new developments online and strategically-oriented acquisitions of web companies, this network is one of the building blocks of the company's international digitization strategy: Axel Springer SE wants to become the leading digital publisher.More