BLUEROADS
BLUEROADS was founded in 2001 by Axel Schultze, Steve DeWindt and Marita Roebkes with the vision of providing technology vendors and their reseller partners an all new way to rapidly distribute, manage and monitor business opportunities and sales leads on a global scale. Since its inception, BlueRoads provided a closed-loop system with built-in methodology, which gives individual partner representatives the power to actively participate in the sales and marketing process. As a result, BLUEROADS ... has become the hub of collaboration between vendors and partners, achieving the mutually-beneficial goals of increasing opportunities, conversion rates, revenue and market share. Founding Philosophy BLUEROADS laid the foundation for successful channel management by pioneering the "Active Participation Network" model (APN). In managing multi-billion dollar channel operations for more than 20 years, BLUEROADS' founding team recognized that technology solutions which encouraged partners to participate within vendor processes were non-existent. The company quickly established itself as a solution designed to benefit both groups equally. Today, BLUEROADS is setting the standard in channel management with its Active Participation Network model, networking not just with the partner organizations, but all the way down to individual partner sales reps. Traditional Partner Relationship Management (PRM) systems are designed to simply capture data with the end goal of organizing and managing partners, and to automate partner management tasks. In some cases there were more lofty goals, but ultimately the benefit was one sided to the vendor and partner adoption was extremely low. BLUEROADS 6 is designed with unique partner and opportunity-focused methodologies. The processes are streamlined between vendor and partner, allowing both parties to collaborate while maintaining respective access and privacy. Data is captured automatically as partner sales reps work on opportunities, and that information is consolidated into real-time reports. This partner-centric design reduces the time and effort required for partners to actively participate, and increases adoption of vendor programs and processes.
BLUEROADS
Industry:
Enterprise Software Sales
Founded:
2001-03-15
Address:
San Mateo, California, United States
Country:
United States
Website Url:
http://www.blueroads.com
Total Employee:
51+
Status:
Active
Contact:
(415) 656-8700
Email Addresses:
[email protected]
Total Funding:
21.3 M USD
Technology used in webpage:
Viewport Meta IPhone / Mobile Compatible GoDaddy DNS Google Google Cloud OpenResty Google Adsense Google Cloud Global Multi-Region AdBlock Acceptable Ads Google Adsense For Domains
Current Advisors List
Founder
Investors List
ArrowPath Venture Partners
ArrowPath Venture Partners investment in Series E - BlueRoads
El Dorado Ventures
El Dorado Ventures investment in Series E - BlueRoads
ZenShin Capital
ZenShin Capital investment in Series E - BlueRoads
Cardinal Venture Capital
Cardinal Venture Capital investment in Series E - BlueRoads
El Dorado Ventures
El Dorado Ventures investment in Series C - BlueRoads
ArrowPath Venture Partners
ArrowPath Venture Partners investment in Series C - BlueRoads
Cardinal Venture Capital
Cardinal Venture Capital investment in Series C - BlueRoads
ArrowPath Venture Partners
ArrowPath Venture Partners investment in Series B - BlueRoads
El Dorado Ventures
El Dorado Ventures investment in Series B - BlueRoads
The Halo Fund
The Halo Fund investment in Series A - BlueRoads
Official Site Inspections
http://www.blueroads.com
- Host name: a2aa9ff50de748dbe.awsglobalaccelerator.com
- IP address: 3.33.130.190
- Location: Seattle United States
- Latitude: 47.6348
- Longitude: -122.3451
- Metro Code: 819
- Timezone: America/Los_Angeles
- Postal: 98109
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