BROADCAST SPORTS

The genesis of Broadcast Sports, Inc. (BSI) started back in 1979 when John Porter, Peter Larsson and Dave Curtis, a group of engineers at the Seven Network in Australia, began to explore new applications for the emerging portable video transmitters being developed for electronic news gathering. Parlaying early success at getting live images off yachts in the Sydney to Hobart race, the idea emerged to apply the technology to auto racing. The challenges were substantial, but the successes were com... pelling enough to catch the eye of a CBS executive who saw it as a perfect fit for the emerging NASCAR series. After a number of years of traveling back and forth between Australia and the US, this renegade group of entrepreneurs saw the market potential for these new systems in the US, picked up stakes and established Broadcast Sports Technologies (BST) in 1983. Over the course of the next 25 years, BST secured the reputation as the "go-to" provider of wireless point of view systems. This attention and the growing contracts surrounding our technologies allowed the development of small, rugged and more highly customized systems.

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