BUCK AND SPITZ

Buck and Spitz (Buck) utilizes a context-based product curation algorithm to offer a customized path to a collection of top-rated clothes, shoes & grooming products from popular online Stores and established Designers through visual, intuitive and personalized visual widgets. What new and unique about Buck is that their users identify either their context for shopping (like for work or a weekend to Vegas) or the type of product they need (pair of boots, neck tie) and a curated list of 5 - 7 o... ptions within three price categories is generated. (Low - Under $150, Medium - Under $400 and High - $400 and over). They make it easy for guys to shop. They know that Men understand Context: they often either know why they are shopping (Motivation) or are more focused and know exactly what type of product they want. Their browsing experience is intuitive as it allows Men to visually search by Context or the type of Product. Research shows that Men are more focused buyers than Females, concerned with quality rather than quantity, so they developed a set of 15 criteria that helps them to narrow down their product selection to only top-rated items. For each product on Buck they highlight the top 3-5 criteria that they think makes the item great or highlights why you should buy it. Buck is a universal shopping cart for top-rated male items across popular Retailers. Online stores today are designed to mostly benefit Female users.Studies show that more Men are shopping for themselves especially through their personal mobile and tablet devices, which emphasizes the need for a tailored browsing and buying experience for Men. Later on they will introduce an online personal shopping service for Men, which allows them to fill a personal style request by telling them what they need, their budget and completing a quick style and personality quiz. They envision a world of empowered male consumers that have the best resources for an easy, informed and intuitive browsing and buying experience.More