CANADIAN JEWELLERS ASSOCIATION

Since its launch in October 2007, the CJA’s website has become a valuable resource for consumers, members, industry representatives, government officials and media. With a major re-design planned for the fall of 2013, their communication initiatives to these stakeholders have been vastly enhanced. Because of the Association’s multi-type jewellery member make-up, CJA takes pride in being the umbrella organization for the industry and being the central voice for issues relating to their indust... ry. The Canadian Jewellers Association is the voice of the Canadian jewellery industry, providing leadership in ethics, education and communication. The CJA promotes consumer trust and assists its members to follow best business practices. It is their vision to make the CJA the brand that consumers demand and it is also their goal to have the public recognize the CJA logo and tag line when visiting a Canadian jewellery store, and associate it with their 13-point Code of Ethics, integrity and honesty. The Association's numerous committees have been very effective in identifying key issues and developing resolutions for the industry as a whole. They will continue to be the voice of their industry when meeting and lobbying with all levels of domestic and international governments. Taking pride in being a results-oriented trade association, the CJA will continue to focus on value-added programs for its members at large. Canada has emerged as the number three producer of diamonds in the world, and thus its role in the international jewellery industry has become more significant. The CJA will continue to promote and support the branding of Canadian diamonds both domestically and on the international stage.More