CANNONDALE ASSOCIATES

Cannondale Associates is a U.S. sales and marketing consulting and software solutions firm with offices in Wilton,CT, and Evanston, IL. Founded in 1992, Cannondale is focused on improving the return on investment from trade marketing activities while building brand equity for leading consumer packaged- goods manufacturers and retailers. The company provides strategic consulting services in areas such as category management, trade promotion, channel development and frequent-shopper data analysis... , as well as offering proprietary software solutions and industry benchmark research to augment these consulting services. Cannondale's clients are primarily blue-chip consumer packaged goods manufacturers and retailers, although the firm is increasingly servicing financial service institutions, pharmaceutical firms and soft goods manufacturers. A rapidly growing part of its expertise and client base is in the foodservice industry, as current retail disciplines extend into that universe. More