CIDER

Cider is a direct-to-consumer (DTC) e-commerce platform focusing on overseas markets. Its innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favorite for a generation of digitally native consumers. By integrating a pre-order option and educating the customer on the possibility of a zero-inventory future, Cider’s retail model is actively reducing the waste that often accompanies accessible fashion — without having to sacrifice affordability. It was founded in 2020 and is based in Hong Kong.