CLINVUE

Clinvue is a unique partnership of physicians, innovators, researchers, and designers, with experience gained literally at the sharp-end of healthcare, from the operating room to the community and everywhere in between. We are all seasoned product developers, understanding what it takes to get a product to market; our PD heritage is what makes us different from other innovation and research firms. Clinvue is united by a passion for innovation and firm belief that the best solutions are born of a... deep understanding of real-time (current) insight into the realities of the rapidly evolving international healthcare environment. Our experience covers a broad range of medical specialties from cardiology to thoracic surgery, imaging to drug delivery, surgical instruments to high volume disposables, and educational services to medical sales and corporate communications. We’re at home scrubbed-in in the OR for 8 hours, in the boardroom, or working with a child or elderly patient in their home. Clinvue's staff is respected worldwide for their knowledge of clinical practice and industry best-practice. You will find us lecturing undergraduate and graduate classes at Virginia Tech, Hopkins or Purdue or sharing our knowledge, tools and principles at B2B events around the globe. Most frequently, we’re working with our clients, not only to achieve a specific project goal but also to leave a legacy of best-practice. Our clients include both global corporations (where we support both upstream marketing, product management, and R&D functions) and start-up companies, providing a turn-key function for a specific period or program. Clinvue's staff has contributed to a broad range of products including: surgical robots, patient monitoring, patient rehabilitation, and numerous surgical instruments and surgical devices from laparoscopic tools to wound care products. In the world of high volume disposables we have addressed patient safety, sample collection, product packaging, drug delivery, and even drug disposal. We’re regularly hands-on in the USA, UK, and mainland Europe. Increasingly we are being asked to bring back and translate insight from South America, India, China and beyond. One thing we can guarantee is that what is right for one market is rarely right for another and therein lies the very point of gaining cost effective, on-the-ground insight; insight that needs to go beyond simply procedural understanding and product use, to culture, environment, attitudes, and support structure. Recent experience with a FT Global 500 medical company highlighted how pressures of patient throughput in emerging medical markets can have a major impact upon product use, re-use, attitudes toward disposables, packaging, sterility, and consequently, product specification and design. Getting these things right will have a dramatic effect upon adoption in emerging markets and Clinvue helps decode this ‘Product DNA’.More