CONSUMER BAROMETER

The Consumer Barometer is a free tool that delivers consumer insights to support planning and decision-making in a fast changing digital landscape. The Multi-Screen World aims to quantify and understand Internet usage and attitudes across various devices. The base of this section is the entire population, both on and offline. The Smart Shopper focuses on the consumer purchase journey and the role of the Internet in making purchase decisions. To do this, respondents were asked to discuss a recent purchase in a specific product category. The Smart Viewer gives insight into online video behavior - particularly the context and motivations for watching videos online. Here, respondents were asked about a recent online video session (within the past week) on a particular device.

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