CONTENT BLVD

Marketing has changed, and traditional interruptive advertising, like commercials in a TV show, or pop up ads on a website just don’t influence consumers like they used to. That means advertisers aren’t seeing the results they need, and content creators aren’t seeing the revenue. As an advertiser, you want your products embedded inside the content, instead. Like a Mac being used in a movie or TV show, Whole Foods integrating into a YouTube video, or Nike sponsoring a local event. We und... erstand that you want your brand to enhance what consumers experience, not interrupt it. As a content creator, you want to work with more advertisers to help them reach your audience in useful, fun and authentic ways that are also profitable for you. But you can’t just buy and sell product placements or other sponsorships like you can traditional ads, so we’re building the marketplace to make it possible, online and offline, across all media channels. You could say we’re the match.com of brand integration. Here’s how it works. For content creators who want to work with advertisers, just create a free account on Content BLVD, add your media properties, and list the specific opportunities you want advertisers to see, like product placements, paid reviews or other sponsorships. It’s up to you the kinds of deals you want to sell. Our marketplace helps advertisers find you to get more deals done. For advertisers looking to integrate your products into consumer content, you can filter and browse placement opportunities by channel, reach, demographics and topics. You can follow content creators that could be a good fit for your brand, and message them about opportunities you want to explore. Content BLVD helps you find the brand integrations you need to get in front of the right consumers, in the right place at the right time. Suddenly, advertising INSIDE the content is easier than it’s ever been.More