DESIGN THINKING

Design thinking is a business methodology. It helps companies create new products, services, processes, campaigns and even spaces. It's used by companies of all sizes, by startups and even by the public sector. Here are a few examples from companies that they all know: - service: State Farm, the leading insurance company in North America used it to create a new service for Millennials and save its reclining customer base. - process: SAP, the renown software development company, redesigne... d the way it develops software by training a critical mass of people within the company to use the design thinking methodology. SAP is a fine example of how design thinking can turn around a slow giant into a fast-delivering company. - campaign: Bank of America applied design thinking to create "Save the change", which attracted 1 million new clients in less than a year. The common thing between these examples is the positive experience they create for people. Competition in The Experience Economy, in which they’re now, is so fierce that it’s not enough to have a better product or service. You need to deliver unforgettable experience - to your employees and your customers! For that you need to constantly innovate and improve. Design thinking can help you do just that. And they can help you implement it. They understand the business and they know the region of Southeast Europe. They have a core team in Sofia and an extended network of experts in Berlin and San Francisco, which they can call on for bigger projects.More