DIGITAL BUSINESS BRITAIN MANIFESTO

The Digital Business Britain Manifesto calls for the digital skills gap to be closed, encouraging UK businesses to develop a Digital Mindset, which will, in turn, enable them to leverage business growth opportunities. At a time when the UK economy is facing tough challenges, business leaders, business owners and those in Government need to do more to embrace the opportunities created by the digital revolution. Developing an understanding of the value of digital technology, digital networks an... d the tools they offer to business, will enable the UK economy to begin to thrive again. Digital Business needs to become a respected and recognised sector and skill set within UK business. Giving it such credence and focus will help to support more start-up businesses, create jobs, build business growth and ensure the UK has a strong reputation within the online global conversations that lead to profitable business. Britain’s digital assets need to be nurtured and grown. Without them UK business will be poorer. Individuals and businesses, regardless of their size, have much to learn about how to ‘think digitally’ in the execution of their day-to-day business. A lack of understanding of the digital world means that many individuals and businesses are missing out on valuable growth opportunities. At the moment the internet is used as a transactional tool to buy and sell products or raise awareness. Few truly understand the potential of the internet and the positive impact it could have on their businesses. So there is an urgent need to teach business people how to embrace the digital and social business world.

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