DROPGIFTS

DropGifts is a web-based platform that enables its users to send gift cards from a variety of brands via [Facebook](https://www.crunchbase.com/organization/facebook) and mobile applications. The platform reminds its users about upcoming birthdays, holidays, and other events listed on Facebook. Users are able to choose free or paid gift cards from a variety of winning brands to send to their friends. Gift cards are posted on recipients’ Timelines and appear in the News Feeds of both senders an... d recipients. Mutual friends of the sender and recipient can view the post and opt to chip in on the value of the gift card. Recipients collect gift cards posted on their Timelines by clicking on a link provided in the Timeline post. After installing the DropGifts platform, recipients are able to select the Wallet tab in the app and choose gift cards to redeem. DropGifts gift cards can be redeemed online or in person, depending on the requirements of the retailer providing the card. DropGifts was launched on February 14, 2012, and is based in Amsterdam, the Netherlands.

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