EYETRACKSHOP

EyeTrackShop is a market research company that delivers webcam-based actionable insights for optimizing communication and design. It offers an online eye tracking solution for large scale online panels using webcams and strategic partners. Their working methodology combines online eye tracking with traditional questionnaires and has revolutionized how communication can be better targeted at consumers by knowing what is seen and not seen. It uses explicit research methods to give an accurate picture of activity. EyeTrackShop was launched in 2009 and is based in New York, United States with offices in London, Stockholm, San Francisco, and Shanghai.