FINSQUARED

Public relations has essentially evolved into content marketing. PR leads in messaging, commentary, news, ideas, story angles. We constantly produce quality content. Having the ability to package and distribute that content gives us an edge in content marketing that flows through the sales process. These days, most companies are using an automated sales platform, eg. Pardot, HubSpot, Marketo, Infusionsoft. The results of PR activities – media coverage, by-liners, market commentary – are p... erfect fodder for Drip campaigns. We have worked with top brokerages, ETF providers, mutual funds, asset managers, institutional asset consultants – some of the most respected names in finance. We’ve also worked with some fast moving fintech start-ups. We have the ability to merge finance and technology in a way that’s required to effectively reach today’s audience. Services: Messaging and keyword development Intensive peer review Audit against Finsquared PR Impact Score Integrated PR/content marketing/social/digital strategy Targeted finance and technology media relations to broadcast, web, radio, TV, print Editorial – whitepapers, by-liners, press releases, blog posts - produced by accomplished journalists Blogging strategy; blog development and maintenance Social media strategy; LinkedIn, Twitter, Facebook development and maintenanceMore