FRESHMINDS

FreshMinds is an insight and innovation consultancy that creates, develops, and optimizes various products and services. Its services include Floodlight: identifies growth opportunities and provides clients with a view of their market and consumers; Spark: creates, filters, and selects ideas to approach crowded marketplaces; Spotlight: accelerates product and service concept development; Laser: zooms in on prototypes to test them in-market; Shine: optimizes existing products, services, customer journeys, and processes; and Electrify: supports brand strategy and communications development. The company was named the industry’s ‘Best Agency’ twice. FreshMinds was founded in 2000 and is based in London, United Kingdom.