GLOSS MEDIA

Gloss is the only Nail Salon Network with over 20,000 locations that can deliver hyper-relevant messages to women, while they are in the salon and continue to engage with them on the go. Digital marketing solutions include Gloss TV and Gloss Mobile. Gloss TV is a network of prominently positioned TV screens in nail salons with high-quality and engaging content tailored to women from premium publishers like NBC, SheKnows, PopSugar and Refinery29. It allows advertisers to showcase their short a... nd long form branded video content in a relaxed, captive environment dominated by women. Salon dwell time is 60+ minutes and there is limited conversation with nail technicians so women are in the right mindset, with time available to engage with video content from brands. Gloss TV is Nielsen Rated - STUDY HIGHLIGHTS: - 65-minute average dwell time; - 95% of Salon patrons noticed Gloss TV; - 67% of Gloss TV viewers able to recall seeing specified ads; - 35% of Gloss TV "noticers" are going shopping/running errands after they leave the Salon - 24% of which are headed to drugstores, grocery stores or supermarkets. - Additional Salon Intercept Studies have achieved an 88% brand recall, with 97% intent to purchase! Gloss Mobile is an innovative solution that provides an added layer of digital connection with women that are frequenting Gloss Salons and is an excellent compliment to our Gloss TV and Experiential products. After years of successfully reaching women in salons via experiential marketing, Gloss is now innovating in mobile marketing by allowing brands to engage women at the right time, when they are in the right mindset. The Salon environment provides all the ingredients to a successful and timely engagement on a mobile device as consumers are in errand mode and actually have time to take action. Gloss has deployed an industry-leading network of secure mobile beacons in Gloss salon locations across the US to accurately target women shoppers on mobile when they are in the nail salon or on the go. A combination of mobile beacons and first party GPS location data provides advertisers the most accurate and precise form of mobile location targeting available today.More