GOOD-LOOP
Good-Loop converts advertising money into funding for social causes in a way that makes online advertising more effective, more rewarding and more ethical. We distribute video ads across our network of quality online publishers. The Good-Loop ad player will never auto-play or interrupt but if you choose to, you can opt-in to watch an advert and then donate 50% of the advertisers' money to your chosen social cause. But Good-Loop isn't just good for the world, it's also good for the advertisers' bottom line. The average completed view rate on YouTube is 30% and on Good-Loop it’s 61% – over double the engagement, for the same price. Good-Loop was part of the Collider Startup Accelerator Program 2017, and winner for their 2017 Demo Day - http://collider.io/
GOOD-LOOP
Industry:
Advertising Marketing
Founded:
2016-01-01
Address:
London, England, United Kingdom
Country:
United Kingdom
Website Url:
http://www.good-loop.com
Total Employee:
11+
Status:
Active
Email Addresses:
[email protected]
Total Funding:
6.09 M GBP
Technology used in webpage:
Viewport Meta IPhone / Mobile Compatible SPF SSL By Default Google Font API Google Analytics LetsEncrypt Apple Mobile Web Clips Icon Google Tag Manager WordPress
Current Employees Featured
Founder
Investors List
First Party Capital
First Party Capital investment in Series A - Good-Loop
Scottish Enterprise
Scottish Enterprise investment in Series A - Good-Loop
Seedrs
Seedrs investment in Series A - Good-Loop
SIS Ventures
SIS Ventures investment in Series A - Good-Loop
Quaestus Capital Management
Quaestus Capital Management investment in Series A - Good-Loop
Brandtech Ventures
Brandtech Ventures investment in Seed Round - Good-Loop
Tazz Gault
Tazz Gault investment in Angel Round - Good-Loop
Rob Dobson
Rob Dobson investment in Angel Round - Good-Loop
Collider
Collider investment in Pre Seed Round - Good-Loop
Collider
Collider investment in Pre Seed Round - Good-Loop
Official Site Inspections
http://www.good-loop.com Semrush global rank: 601.56 K Semrush visits lastest month: 75.43 K
- Host name: acd89244c803f7181.awsglobalaccelerator.com
- IP address: 75.2.60.5
- Location: Seattle United States
- Latitude: 47.54
- Longitude: -122.3032
- Metro Code: 819
- Timezone: America/Los_Angeles
- Postal: 98108
More informations about "Good-Loop"
Good-Loop - Wikipedia
Good-Loop's main product is a form of video advertising. Adverts are shown in online blogs and newspapers. Viewers pick a charity from a shortlist, which then receives a small donation if the video advert is watched. Advertisers are charged on a cost-per-completed-view (CPCV) basis. See details»
Good-Loop: Home
The home of ethical and effective advertisingSee details»
Good-Loop - Crunchbase Company Profile & Funding
Good-Loop may be growing as evidenced by its partnership with Yahoo to offer carbon-neutral advertising solutions, which is a significant collaboration in the advertising industry. This …See details»
Good-Loop
Good Packages . Find good audiences. Fund quality journalism. Walking the talk . We’ll always be committed to doing good as a business. We’ve been a B Corp since 2019 . Winner Best …See details»
Good-Loop Company Profile 2024: Valuation, Funding & Investors …
Good-Loop General Information Description. Developer of an advertising platform designed to convert advertising money into charitable donations. The company's platform provides …See details»
Good-Loop - Certified B Corporation - B Lab Global
Good-Loop is a Certified B Corporation. Good-Loop make it easy and profitable for big brands to do good at scale through Good-Media. Every ad run with us does good in the world. Raising money for causes, reducing emissions and …See details»
Good-Loop - Funding, Financials, Valuation & Investors
Good-Loop converts advertising money into charitable donations - whilst delivering 70% higher engagement for the advertiser. Win-win : )See details»
Good-Loop, An Ethical Advertising Platform That …
Jun 26, 2020 Today, Good-Loop is an ethical advertising platform that treats viewers of online video adverts with respect and rewards their attention by donating 50% of the ad spend money to a chosen charity.See details»
After an ‘identity crisis,’ profit is within sight for green …
Mar 7, 2024 In 2023, Good-Loop had funneled around £7m of media buys towards charities. It expanded properly into the United States, which came to provide a major share of its revenue; Williams soon moved ...See details»
Good-Loop ties purpose to ad views for a better internet
Mar 28, 2022 Good-Loop runs campaigns in more than 18 markets worldwide, including the U.S., and hopes to grow its business here to 50% in a few years. ... "It was a nice overlap in …See details»
As brands clamour to back causes, Good-Loop raises $6M for its …
Feb 23, 2022 As well as also being a B Corporation, Good-Loop says its “view ads to donate” model delivers more meaningful brand engagement, cost-free philanthropy from users and has …See details»
Good-Loop is creating tools to make ad tech more ethical—and …
Nov 24, 2021 As of September, Good-Loop says it has raised more than $3.5 million for charities like the National Park Foundation and Ronald McDonald House. Though Williams …See details»
Good-Loop | The Home of Ethical Advertising
Good-Loop | The Home of Ethical AdvertisingSee details»
PITCH DECK: Good-Loop Raises $6.1 Million Series a Round
Feb 25, 2022 Good-Loop encourages viewers to watch ads by having brands donate to charity once the ad is over. The startup has raised a $6.1 million Series A round, led by Questus …See details»
Good-Loop
Good-Loop make it easy and profitable for big brands to do good at scale through Good-Media™See details»
My.Good-Loop Raise money for charities simply by browsing the …
Thanks to (Good-Loop) and their viewers, over £20,000 has been raised for our organisation. Funds such as these help us to stand up for bees and other insects, work with farmers, …See details»
Good-Loop | The Home of Ethical Advertising
They give your ad 100% of their attention for at least 15 seconds, unlocking the free donation.See details»
Good-Loop
Aug 1, 2023 Act To Donate is the latest format from Good-Loop that harnesses the value of consumer attention to make it easy and profitable for brands to do good at scale. Good-Loop - …See details»
Good-Loop – Medium
Nov 22, 2018 Good-Loop is an ethical ad platform that delivers effective and respectful advertising while also generating charitable donations for amazing causes — for free. Read …See details»