Summer Update — 23red

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23RED’S SUMMER UPDATE

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A message from Simon Mutter, 23red’s new Strategy and Planning Partner  

Hello, and welcome to the Summer Edition of the 23red Newsletter.

I joined 23red because I love developing strategies that do good; for people, for society and for businesses that want to drive profit through purpose.  

In my first few weeks here, I’ve already had the privilege of seeing the team working on a host of the country’s biggest communications challenges. 23red is at the heart of the COVID crisis response, while saluting good drivers, exposing the underworld of deceitful pet sellers and bringing the future into focus for young people.  

As a strategist, I take inspiration from all sorts of places, so I thought it would be great to share some of this work with you too. And, hot off the press, I am thrilled to say that we have renewed our position on the government roster, allowing us to continue to work on some of the most challenging and important briefs. I am really looking forward to leading on strategy development across creative, partnerships and PR and delivering plenty more campaigns that change behaviour for the better. 

Simon 

THINK! and County FA Partnership - Good Driver

In partnership with THINK! and the County Football Association, we targeted football fans as lockdown eased and teams geared up for the start of the season. After impressive uptake from the CFA network, our content was moved to the sport and lifestyle pages, and featured on The Daily Start and Off the Ball podcast. You can read the full case study here.

 

Network Rail – Parallel Lines  

Simply informing teens of the risks of railway trespassing is no longer enough. To make a real impact for Network Rail, we needed to look at the problem from a different angle. Our 2-minute content film, Parallel Lines, was viewed by 215k 14–18-year- olds on Instagram, Facebook and Snapchat - exceeding Snapchat benchmarks by 51%. You can read the full case study here.

 

Cabinet Office – Covid-19 Vaccines Charity Coalition  

We formed a coalition with 22 leading health charities and produced a collaborative piece of content to ran across paid, earned & owned channels. Together, we are reassuring people with long-health conditions about the safety and effectiveness of the Covid-19 vaccine.

 

Open University – Finding the Future 

In response to the huge UK skills shortage in the tech, business and digital sectors, we worked with the Open University to create a fully integrated campaign, including short form TikTok content, that directs audiences to relevant OU courses.  Finding the Future achieved national, regional, consumer and trade coverage, including the i paper, Times Radio and Mail Online. You can watch the full film here.

 

DEFRA - Petfished

2021 has been a real celebration of our Petfished campaign. We picked up a prestigious SABRE EMEA award and a PR Moment Award for the Best Public Sector Campaign. We were also shortlisted in the Marketing for Good category at the Marketing Society Awards and at the Purpose awards, for Best Public Awareness Campaign and Best Use of Creativity. You can read the full case study here.

 
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Deparment for Transport - It’s Everyone’s Journey

Small changes can make a #WorldOfDifference. In support of the Department for Transport’s #ItsEveryonesJourney campaign, we encouraged people to create a more supportive and inclusive environment as they returned to public transport. We secured 48 partners and created 14 million opportunities to see across partnerships and PR.

 
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Environment Agency - National Fishing Month  

For National Fishing Month, we joined the Environment Agency to encourage first timers and old hands to attend out festival-inspired event and experience the joys of fishing over the summer. Our work with Jodie Kidd led to 30 pieces of coverage including articles in The Telegraph and multiple regional TV coverage.

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 The hard work doesn’t stop there…

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We are members of the PRCA!

We are delighted to be members of the PRCA, Public Relations and Communications Association, the world’s largest and most influential PR professional body - challenging, supporting, and raising standards.

 
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We’ve adapted to flexible working in our new creative hub

We've embraced a flexible hybrid-working model, combining both home and office-based working in our new 'creative hub' in Covent Garden. The space has been designed primarily for collaboration, enabling conversation and creativity. 

 

We won some lovely new clients!

Along with our continued work on the Covid-19 communications and retaining our place on the CCS roster, we won a competitive pitch for The Film and TV Charity along with a brand and media partnerships brief for Find My Past and a PR brief for Clear Voice.

 

Our 23redders have been a hot topic in the press... 

Simon’s hire was announced in Campaign, and our Creative Director, Tristan Cavanagh, was featured in PR Week in a Q&A on all things creative. Whilst Anna Patteson, Senior Account Manager, spoke to Campaign about her work on NHSBT’s Dynamic Blood, in an article titled ‘Campaigns that Changed the World’.

 
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...Whilst also winning awards 

We were so proud to see our CEO Jane Asscher win the Business Leader of the Year Award at the Purpose Awards EMEA.

 
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We continue to care for our community... 

Our creative and wellbeing week saw 23redder’s host cooking, drawing and yoga classes as well as a fun run. Along with enriching the mind through creativity and movement; activities raised an amazing £1240 for Kazzum.  

 
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...And each other 

We’ve set ourselves the target of saving or improving 45 lives through blood donations, in the knowledge that just one blood donation can make a difference to 3 lives.

 

Our Think Tank event invited Andy Nairn, great friend of the agency and author of Go Luck Yourself, to speak on how we can improve our luck and stack the odds in our organisations’ favour. We thoroughly recommend Andy’s book – it’s a truly great read and all proceeds go to Commercial Break, an organisation committed to improving diversity within our industry.

 

Please enjoy our 2021 showreel

Thank you for your time. We hope you enjoyed our update as we continue with our mission to create work that has a positive impact on people’s lives.