Stockholm Film Festival

Unique quality films. Only.

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Unique quality films. Only.

The Stockholm Film Festival is an annual event for film lovers that exclusively offers screenings of high-quality films. The hallmark of the festival is its eclectic and original selection. The carefully curated program guarantees that all films shown are of the highest possible quality—something that, unfortunately, cannot always be said about the often generic film offerings usually available to cinema-goers...

Commercial: Unique quality films. Only.

Copyright © 1994 – 2024. All rights reserved.
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ICA

The world's longest running ad concept

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More than 950 films... and counting

Twenty-three years ago ICA needed to find a way for Swedes to get to know their brand better. We created the ICA Store concept in which we've gotten to know the shopkeeper Stig and his staff through their day-to-day activities in the store. Now, having followed these characters for two decades, we know them pretty well. Usually we broadcast one film a week.

Want to see more? You can find all the films on ICA’s YouTube channel.

Copyright © 1994 – 2024. All rights reserved.
All other trademarks are the property of their respective owners.

H&M Home

Falling in love

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Falling in love

In these ads for H&M Home we tell the story of people falling in love with home furnishing and interior details. Perhaps we've exaggerated their love interest towards the products just a little bit, but we thought it made for a quite cute and fun feeling. And with Valentine's day around the corner, the timing seems just about right. This is the first ever global brand campaign for H&M Home, running online and on TV in selected markets. H&M Home is currently available in 56 markets, including shop-in-shops and concept stores, and delivers to 42 online markets.


Copyright © 1994 – 2023. All rights reserved.
All other trademarks are the property of their respective owners.

The Swedish Cancer Society

Hold me close

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Hold me close

This is our fifth film for the Swedish Cancer society. Our aim with these films is to focus on the affect cancer has on close relationships. In "Hold Me Close" (in Swedish, "Rör vid mig") we tell the story of a newly formed family. A man and a woman meet at a dance class and fall in love. The woman has a daughter from a previous relationship and the three of them start a new chapter. When the women gets diagnosed with cancer their entire life is put on hold and the daughter and her step dad now have to learn how to deal with this new situation together.

Commercial, "Rör vid mej"

Copyright © 1994 – 2022. All rights reserved.
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Lotto

Millionaires en masse

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Millionaires en masse

Lotto is the number one lottery in Sweden in making new millionaires, 1435 new ones since 2010 to be exact. That’s a whole lot of new millionaires.
They ought to be... everywhere?

Copyright © 1994 – 2023. All rights reserved.
All other trademarks are the property of their respective owners.

H&M Beauty

Because Sometimes...

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Because sometimes...

Introduced in 2020, this is a new ad concept for H&M Beauty called Because Sometimes, referring to all those everyday moments where H&M Beauty can be at service. Whether if it's about taking care of your body, your hair or expressing your own unique style.

Copyright © 1994 – 2023. All rights reserved.
All other trademarks are the property of their respective owners.

The Swedish Cancer Society

Together Again

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Together Again

The film “Togheter again” is the 2020 Christams campaign for the Swedish Cancer Society. It shows that cancer is not just about those who fall ill, but it also affects your loved ones. The film follows a single dad and his son. They have a very close and sweet relationship. We follow the pair through life, from the boy’s first day of school to how they eventually receive a cancer notice and how that turns their lives upside down. the films soundtrack is a new version of the classic “Auld Lang Syne” composed and performed by Thomas Stenström.

The Commercial, "Together Again", reached one million Instagram organic views in less than two days (out of a population of 10m). And was widely spread by a number of Swedish A-list influencers.

Copyright © 1994 – 2021. All rights reserved.
All other trademarks are the property of their respective owners.

Under Kevlaret

All the things men dare to do

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Under Kevlaret

Mental health among young men is a widespread problem. Apart for the individual damage it causes it also have lethal impacts on society, leading to a macho culture where men are expected to behave in male stereotyped ways, meaning: shut their emotions out. Under Kevlaret wants to change this by supporting young men and help them to open up. And to spread their important message we made this film.

Commercial, Allt män vågar

Under Kevlaret is a non-profit organization that advocates for young men’s mental health, through various supporting activites. On the International Men’s Day 2019 we released the film “Allt män vågar” (Everything men dare to do), to highlight the curious fact the men seem to dare to do almost anything, from both brave things to wreckless and foolhardy, well even dangerous stuff. It doesn’t seem to be anything men can’t handle och dare. Except for talking about their feelings of course.

This behaviour, of not being able to let out your anxiety, and to feel the pressure to behave in certain male stereotyped ways builds an already lethal macho culture which in the long term leads to widespread mental ilness among young men. Therefore Under Kevlaret wanted to use the International Men’s Day to set aim at this important issue.

Copyright © 1994 – 2019. All rights reserved.
All other trademarks are the property of their respective owners.

Eurojackpot

Don’t get used to it

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Eurojackpot don’t want you to
get used to everyday life

Eurojackpot has the highest jackpot in Sweden, over 900 million SEK, which makes the winner beyond rich. With a Eurojackpot, you could buy and do almost anything you'd like. But, instead of showing off sports cars, expensive jewellery and luxury hotels in our ads, Eurojackpot now focuses on what most of us really dream of – the things we would like to get away from. It is more about being free than being rich. Modern luxury is about being able to choose what you do NOT want in your life, such as having to rush for the bus, eat noodles at the end of the month, stand in line, do uninspiring work or wash the fish tank.

Commercial "Don't get used to it"

Audio

Duration 0:35

Man vänjer sig

To launch the campaign in radio ads and TV commercials, we used the cult hit “Man vänjer sig” (You’ll get used to it) by folksinger Kjell Höglund, a song about life’s downsides, and ended them with the message that you might not have to get used to it after all.

Commercial, "The Turtle"
Commercial, "The Cowgirl"

Copyright © 1994 – 2019. All rights reserved.
All other trademarks are the property of their respective owners.

Swedish Ministry for Foreign Affairs

Without free speech the world will be awfully quiet

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A silent tribute to freedom of speech

Freedom of speech is under attack every day around the world. We silenced some of the greatest speakers of our time as a reminder of the importance of this right. Without free speech things would have been awfully quiet.

Commercial, "Free the Speech"

Sweden’s constitutional law guaranteeing freedom of the press is the oldest in the world, on the occasion of its 250th anniversary, the Swedish Ministry for Foreign Affairs wanted to draw attention to the importance of this right. We silenced some of the most influential speakers of our timeby editing footage of their speeches so that only the silent parts remained. The film became a reminder of the importance of freedom

of speech. This inspired Margot Wallström, among others, to make her own silent speech on the day the film launched. Silence spoke louder than words usually do. On the day of the launch, Swedish embassies and institutions around the world shared the film on their social media channels; a very limited budget translated into a reach of over 10,000,000 in thirty nations. We let silence speak.

”The world becomes awfully quiet without free speech”

Margot Wallström - Secretary of State, Sweden

Case film, "Free the Speech"

Copyright © 1994 – 2019. All rights reserved.
All other trademarks are the property of their respective owners.

Lotto

The Second Chance

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The Second Chance

Under the brand promise ”The Millionaire Factory”, the Swedish Lotto created a new draw where you can win one million crowns on your old Lotto tickets. The draw is called ”The Second Chance”. The film was created to tell the message: Lotto players always have a second chance.

Commercial, "The Second Chance"

Copyright © 1994 – 2019. All rights reserved.
All other trademarks are the property of their respective owners.

The Swedish Cancer Society

Come Give Me Love

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Come Give Me Love

The Swedish Cancer Society’s Pink Ribbon campaign is a way for people make their commitment to the fight against cancer visible by purchasing a physical product. The film shows that cancer is not just about those who fall ill, but it also affects your loved ones. In the film we follow two young sisters that shares a very close bond and how they are affected when the unthinkable happens. Unfortunately the reality is very much like the film states: One out of three gets cancer but everyone suffers.

Commercial, "Come give me love"

The leitmotif for the film is Ted Gärdestad’s song ”Come give me love” from 1973. The film was awarded with Gold and Silver in the categories Film and Craft in The Golden Egg Awards (Guldägget) and a Bronze in the film category in Eurobest. During 2019 The Pink Ribbon campaign collected more money than ever before.

Copyright © 1994 – 2019. All rights reserved.
All other trademarks are the property of their respective owners.

Clas Ohlson

The Beard Mask

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An holiday accessory
for a different kind of Christmas

Christmas 2020 wouldn’t be the same as before. Traditions and customs would have to be changed. Clas Ohlson wanted to try spread some Christmas joy into an otherwise dark period. Therefore we developed The Beard Mask. A holiday accessory that would make it easier for at least one tradition to stay the same.

Copyright © 1994 – 2019. All rights reserved.
All other trademarks are the property of their respective owners.