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Chief Executive Officer
Troy Bage is the Chief Executive Officer of Tend, succeeding Founding CEO Doug Hudson in 2023. An operational leader with a strong track record of scaling multi-site healthcare companies from early stage to triple digit locations, Troy has spent his career in physical therapy, as a practitioner and operator, and was most recently the CEO of Ivy Rehab for Kids, the leading pediatric therapy and ABA therapy in the country. He previously served as COO of its parent company, Ivy Rehab, where his expertise in scaling clinical operations and improving unit-level economics was invaluable in building Ivy Rehab from 60 to more than 500 sites. Troy is a co-founder and former board member of the Alliance for Physical Therapy Quality and Innovation (APTQI), an industry trade organization, and PT United, one of the leading technology and supply partners for physical therapy practices. Troy was the former President and CEO of BenchMark Physical Therapy and COO of its parent company, Upstream Rehabilitation. During his time there, he oversaw the creation of industry leading platforms like Web Outcomes and Therapy Direct. He has his MS in Physical Therapy from the Medical College of Virginia, his Doctorate of Physical Therapy and MBA from the University of Tennessee in Chattanooga. Troy is married and lives with his wife and daughter in Baltimore, Maryland.