Tomorrow, on International Women’s Day, we celebrate the remarkable women who inspire, lead, and create positive change every day. We're proud of all the women across 2CV whose intelligence and bold decision-making shape our success. #IWD2025 #InternationalWomensDay #AccelerateAction #2CV #Proud #Positive #Change
About us
We are 2CV, the award winning, global, full service, insight agency. For over 30 years we’ve helped our clients to Make Their Mark. Our work is as varied as our experience: from helping clients to understand their audience, building effective brand and communication strategies to driving innovation development.
- Website
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http://www.2cv.com
External link for 2CV
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Privately Held
- Specialties
- Qualitative Research, Quantitative Research, Analytics and Data Science, Ethnography, Digital research, Behavioural Science, B2B Research, Consumer Research, and Social Research
Locations
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Primary
12 Flitcroft Street
London, Greater London WC2H 8DL, GB
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4551 Glencoe Ave
Marina del Rey, California 90292, US
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San Francisco, US
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10b Craig Road
Tanjong Pagar Singapore, 089670, SG
Employees at 2CV
Updates
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As we run up to #IWD, we want to talk about the work of our amazing charity partner Single Homeless Project They are passionate about women’s homelessness. Why? Because homelessness services are predominantly designed for men, it means women experiencing #homelessness are often left unseen, unheard, and unprotected. Many of these women will have lived through layers of complex trauma, facing life-altering challenges like domestic abuse, violence, and family breakdown, including the heartbreaking loss of children. That’s where their specialist women’s hostels come in, understanding the complexity of women who have been #homelessness. These services offer more than just a roof - they provide safety, compassion, and tailored support to help women out of #homelessness. Every woman deserves a safe place to call home. #HomelessnessAwareness #WomensServices #DomesticAbuse #IWD2025 #WomensDay #2CV
Homelessness services are predominantly designed for and by men. This isn’t okay. It means women experiencing #homelessness are left unseen, unheard, and unprotected. Many of these women will have lived through layers of complex trauma, facing life-altering challenges like domestic abuse, violence, and family breakdown - often including the heartbreaking loss of children. We believe that helping women out of homelessness means understanding the complexity and uniqueness of their experiences. That’s where our specialist women’s hostels come in. These services offer more than just a roof - they provide safety, compassion, and kindness. They deliver tailored support based on each woman’s unique needs, preferences, and wishes, helping with recovery, rebuilding confidence, and taking steps toward independence. Only with the right support can we help women out of #homelessness. #HomelessnessAwareness #WomensServices #DomesticAbuse #IWD2025 #WomensDay
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We're thrilled by the response to Kate's presentation at the Gambling Commission's 2025 Spring Conference yesterday! Her session on young people's gambling behaviours – exploring influences from social media to gaming environments – was highlighted by many attendees as their favourite of the day. Thank you to everyone at Gambling Commission who shared such positive feedback. We're proud to contribute valuable insights to this important conversation. Did you miss the presentation? Explore the complete research findings here: https://lnkd.in/ereqdSvu #ResponsibleGambling #YouthProtection #BehavioralResearch #GamblingCommission2025
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Do you really know what your customers want? Join Rachel and industry leaders for an inspiring day of insight, practical strategies, and valuable networking opportunities in London at the Market Research Society (MRS) CXIUXIMR Conference. Don't miss this opportunity to supercharge your customer-centric innovation strategy! Register today! #CXIUXIMR2025 #CustomerExperience #UXResearch #MarketResearch #Innovation #2CV
⭐ Supercharge your customer-centric innovation at CXIUXIMR Conference 2025: https://lnkd.in/erFnRfF3! Join us on 27 March in London for an inspiring day exploring how integrating research methodologies fuels customer centricity and creates standout product and service experiences. Hear from leading brands like Hyundai Motor Company (현대자동차), Haleon, Springer Nature Group, Leeds Building Society and Halfords as they reveal how they leverage insights to delight customers from optimising online journeys to enhancing product offerings. 👉 Featured sessions: ➡️ Evolving customer experience: challenges, measurement, and the impact of AI Emma Dark CCXP, Cuckoo Broadband | Rachel Cope, 2CV Find out how to design a CX programme that truly measures what matters. Explore how advancements in technology, including the growing role of AI, are reshaping the way customer experience is tracked, analysed and improved. ➡️ Scaling customer research operations: solving systemic challenges with a design mindset Stephanie Marsh, Claire Alexopoulou, Rita Durate, Springer Nature Group This session offers practical takeaways for small research teams to scale impact, boost efficiency and embed user-centred thinking. Learn how a design mindset in research operations and knowledge management can tackle resource challenges, foster empathy and deliver inclusive insights. ➡️ Empowering voices: elevating women and people of colour in UX & CX research Natasha S. den Dekker, Santander, Neha Mittal, C Space Brittney McGeough, HSBC, Patrick Alcantara A fireside chat that will highlight what needs to change in our industry to create a more inclusive UX/CX research landscape. Neha Mittal and Natasha S. den Dekker will discuss how diverse perspectives can lead to more inclusive research methodologies, more representative user samples, and ultimately, better products and services. 👉 Book now: https://lnkd.in/erFnRfF3 #MRX #CX #UX #MR #marketresearch #MRS
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We are excited to see Kate speaking at the Gambling Commission's 2025 Spring Conference! On March 5th, she'll be presenting key insights on young people's gambling behaviours - exploring the complex influences from social media to gaming environments. We hope you can join Kate there but if not you can check out the full report at: https://lnkd.in/ereqdSvu #GamblingResearch #YoungPeopleAndGambling #EvidenceMatters #ResponsibleGambling #2CV
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2CV reposted this
The Anti-Underwire Revolution: Why We’re Ditching It for Good I know—we’re all sick of talking about the pandemic. But hear me out... It changed a lot, and one of the biggest shifts? How we think about comfort—especially when it comes to bras and underwear. When the world shut down, we swapped office wear for loungewear, heels for slippers, and—crucially—underwired bras for something actually comfortable. And guess what? We’re never going back. According to Stylist Magazine, over 60% of women ditched underwire during the pandemic, and the rise of seamless, wire-free, and ultra-soft underwear is only getting bigger. I’ve tried so many brands—including some very trendy, very Gen-Z Instagram ones (some hits, some major misses). But my latest find? Boody 🔥 Why Boody is worth it: ✔️ "No frills, no fuss"—sleek, simple, and made for feeling good. ✔️ Conscious design—sustainable, inclusive, and body-positive. ✔️ SO comfortable—made from breathable bamboo fabric that feels like butter. And hey, guys—it’s not just for women. They do men’s underwear too! 👀 Women have struggled to find comfortable bras and underwear for years, despite it being a multi-billion industry. The demand is clear: we all buy underwear, and we all want it to feel good. #ComfortRevolution #Lingerie #WomensUnderwear #CustomerExperience #BrandInnovation
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We are delighted to share our Single Homeless Project 2024 Impact Report. Together with The Value Engineers we raised around £13k - hitting our highest total since the partnership began in 2018. This has enabled SHP to support 215 people in 2024. We are very grateful to our teams who have contributed their time, ideas, running efforts, fancy dress, Christmas gifts, and delicious homemade goodies for our potluck lunch fundraiser. Please read the full report to see the difference we made and a big thank you to SHP for another brilliant partnership year! #Support #Together #Raised #Charity #Partnership
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💡 Are you paying for subscriptions you don’t need—or even use? You're not alone. In the UK, nearly 10 million unwanted subscriptions cost consumers £1.6 billion annually. With 'subscription fatigue' on the rise, how can businesses relying on this model adapt and thrive? In our new series, we explore the challenges and opportunities shaping the subscription economy—helping you understand consumer behaviour and uncover actionable strategies. Read here: https://lnkd.in/eQ95upvP #subscriptions #paying #2cv #challenges #opportunities #consumer James Maxfield Rosie Glenn Keith C. Idara I.
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The start of the year means another Dry January, but moderation for the longer term appears to be sitting in the New Years Resolutions for many. Interest in sobriety continues to rise and innovations are expanding. NoLo is no longer niche and we’ve seen this balance showing up on various scales more recently: 🧉 Non-drinkers are becoming key decision makers - The Times recently reported this audience are becoming more influential in social venue choice, much like veggies and vegans transformed the restaurant landscape. Visibility across menus is more important than ever 🍺 0% beer appearing on draught – pubs in the UK are beginning to bring this into their offering, elevating the NoLo experience whilst helping to overcome the stigma of not drinking alcohol in social settings. Slowly but surely eliminating tee-total barriers 🍹 Growth of celebrity endorsed brands – Spencer Matthews' CleanCo has partnered with Greene King to offer a selection of mocktails for the month of January, supporting alcohol-free becoming mainstream. Tom Holland has also recently launched premium beer 'Bero' in the US, further legitimising the category It's great to see a stronger connect with this shift, though many of the opportunity spaces for the industry hold true from our 2024 thought starters for brands 👇 https://lnkd.in/e9huePuG #DryJanuary #NoLo #DrinksTrends2025 #Food&DrinkInsights
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We surveyed 500 senior marketers across APAC to explore their perspectives on AI. The findings highlight a range of opinions as marketers navigate the growing pains of AI's evolving role in the workplace. In this article, James Redden and Annie Low share their insights. #research #AsiaResearhc #media #marketers #apac #ai
2CV surveyed 500 senior marketers across APAC regarding how they felt about AI. Their mixed responses reveal interesting tensions about how they are navigating AI growth pains as its role continues to evolve in the workplace. James Redden and Annie Low from 2CV discuss in this article.