Pricing is one of the most powerful levers a business can use to drive growth and profitability. Yet, many businesses struggle to set prices effectively, often relying solely on cost+ methodologies. Andy O'Brien’s session will introduce participants to the strategic power of pricing. Drawing on insights from over 900 pricing projects completed at EPIC Conjoint, it will explore tools available to manufacturers and retailers for establishing optimal pricing strategies. The presentation will also highlight key pitfalls to avoid, supported by real-world examples across various categories, including a deep dive into the confectionery sector. 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐰𝐢𝐥𝐥 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: ▫️ A clear understanding of the critical role pricing plays in business success. ▫️ An overview of the tools and techniques available for effective pricing. ▫️ Guidance on how to use these tools to maximise impact. ▫️ Practical methods for implementing pricing strategies on a limited budget. The session will conclude with a Q&A, providing attendees ample opportunity to engage and seek personalized advice. We are delighted to be a part of #ISMCOLOGNE. Make sure to mark in your calendars: ⏰ February 2nd 2025, 4:00 PM 📍 Expert Stage Don’t miss this opportunity to transform your approach to pricing and unlock new growth potential!
EPIC Conjoint
Market Research
Dublin, Ireland 986 followers
Supercharge your revenue using B2C & B2B Product & Pricing Research Software Solutions with Full Service Support
About us
EPIC Conjoint offers innovative Product, Promotion & Pricing Decision-Making Software Solutions with Full Service Support delivered by Pricing Research Experts, including Target Respondent Selection and Survey Distribution, enabling game-changing B2C and B2B commercial decisions across 130+ markets within 3 business days. The world's most successful brands such as Vodafone, Heineken, Philips, Mars, Virgin Media, Shell, and others, trust EPIC Conjoint to deliver game-changing product and pricing insights. EPIC Conjoint’s expert team combines their innovative research platform with deep Pricing domain knowledge to enable clients to better understand their customer’s preferences and make precise product and pricing decisions at speed. But don't just rely on what we say. See what Pricing guru Stephan Liozu says about EPIC Conjoint: "EPIC Conjoint is democratizing Conjoint Analysis by providing a platform that is fast, agile, and affordable. This is a revolution in pricing research and one that removes some of the most commonly heard obstacles to invest in conjoint analysis: lack of time, of funds, and lack of skills. There is now no excuses for not testing your pricing with EPIC Conjoint" And Susanne Branham, Global Insights Manager Pennzoil at Shell Global Lubricants: "EPIC Conjoint is a true partner, not only during the conjoint survey design and analysis phases, but more importantly when it comes to translating results into the real financial impact to our bottom line. Assigning a dollar amount to the impact is critical to getting projects through our internal stage gate. The team is incredibly flexible in accommodating our unique and complex research needs and business objectives." You should only trust the best Pricing Research Experts with your company's important commercial decisions - that's why you should only trust EPIC Conjoint.
- Website
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https://www.epicconjoint.com/
External link for EPIC Conjoint
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- Dublin, Ireland
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Conjoint Analysis, Pricing Strategy, Customer Insight, Competitive Analysis, Market Positioning, Product Strategy, and Market Research
Locations
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Primary
39 Northumberland Road, Ballsbridge
Dublin, Ireland D04H1F3, IE
Employees at EPIC Conjoint
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Karina Curley
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Bruce Budkofsky
Founder @ Brightvue Media Advisors, LLC | Sr. Client Strategy Consultant @ Prohaska Consulting
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Matt Johnston
CEO, EPIC Conjoint.....Founder of commercial decision-making software solutions used by leading global companies to make game changing product…
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Conor Curley
Lead Data Scientist
Updates
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𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐨𝐧 2024: 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐖𝐡𝐢𝐥𝐞 𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐍𝐞𝐰 𝐇𝐨𝐫𝐢𝐳𝐨𝐧𝐬 𝐟𝐨𝐫 2025 We proudly bid farewell to the vibrant and exciting year of 2024. It’s not easy to summarise such a year, but one thing is certain – we pushed the boundaries on pricing research. 📈 ✈️ We traveled over 35,000 kilometers to share our knowledge and expertise, as well as to learn from the experiences and achievements of colleagues from around the world. ➡️ We discussed the complexities of reliable price determination, explored the impacts and effects of inflation, and analyzed how consumer behavior is influenced by seasonal packaging and dynamic pricing. In 2024, we made the beautiful Dunsany Park even more magnificent by enriching it with hundreds of new saplings, with the wholehearted help of Irish Trees and our friends from Tiglin. Join us in continuing this green mission in the coming year. 🌲 🌳 ☑️ We established a partnership with GenM to transform the menopause shopping experience. We’ll soon share the results of this collaboration. Stay tuned! 🔒 We earned your trust by securing the SOC2 badge, awarded to companies that uphold the highest standards of data privacy and security. Our efforts were further validated when Deloitte included us in the list of the 50 fastest-growing technology companies in Ireland. This recognition truly crowned our year. 🎉 🎊 All the accomplishments mentioned above confirm that we are on an excellent path and give us even stronger momentum to continue working responsibly, professionally, and with full confidence in 2025. 🤝 Let’s grow together in 2025. Happy New Year! 🎆 #2024Highlights #SOC2Certified #FastestGrowing #HappyNewYear2025
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🎄 𝐇𝐚𝐩𝐩𝐲 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐟𝐫𝐨𝐦 𝐚𝐥𝐥 𝐨𝐟 𝐮𝐬 𝐚𝐭 𝐄𝐏𝐈𝐂 𝐂𝐨𝐧𝐣𝐨𝐢𝐧𝐭! 🎄 As the festive season is here, we wish you peace, joy, and special moments with your loved ones. May your holidays be filled with warmth, laughter, and the true spirit of Christmas. Thank you for being a part of our journey this year. Warm Christmas wishes, The EPIC Conjoint Team #HappyChristmas #Gratitude #SeasonOfJoy #Partnership
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We once again have a reason to be proud of our EPIC team. 💪 💪 Two of our colleagues, Louise Verde and Nikolay Sanin, have managed to climb to the next level in less than a year. Dedication, excellent client relationships, and precision in her work have led Louise to the position of 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐒𝐮𝐫𝐯𝐞𝐲 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬. Nikolay's commitment to data, passion for innovation, and client focus have earned him a promotion to 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐒𝐮𝐫𝐯𝐞𝐲 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬. Bravo, Louise and Nikolay! 👏 We look forward to new challenges. With a team like this, we’ll tackle them with ease. 👌 #Promotion #Congratulation #CustomerSuccess #ProudTeam
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𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐓𝐫𝐮𝐬𝐭, 𝐒𝐞𝐜𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞: 𝐄𝐏𝐈𝐂 𝐂𝐨𝐧𝐣𝐨𝐢𝐧𝐭 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐬 𝐒𝐎𝐂 2 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 Thrilled to announce that we’ve earned the SOC 2 certification! This milestone reflects our unwavering commitment to safeguarding customer data and upholding the highest standards of security and privacy against unauthorized access, incidents, and vulnerabilities. 🚀 🔒 This gives us a strong boost to continue along the well-trodden paths of trust, reliability, and high professional standards. 🤝 #SecurityFirst #SOC2
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𝐍𝐞𝐰 𝐲𝐞𝐚𝐫, 𝐧𝐞𝐰 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 - 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞: Inflation has eased, but the demand for growth is indefatigable. RGM & Brand teams now need to conjure new ways to grow. Low hanging fruit afforded by inflation is now out of reach. It’s time to recalibrate, rethink, and rebalance your portfolio, using the Andy Groves's mantra of "only the paranoid survive" as the one constant. That’s exactly what we addressed at the Ardensi 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐮𝐦𝐦𝐢𝐭 𝐄𝐮𝐫𝐨𝐩𝐞, held in Frankfurt. We shared insights on how to identify the right pack sizes, the impact of price changes, the effect of packaging format improvements as well as sharing actual impacts from emotional price points across 5 categories. We also helped to lead the break out groups on tactics and strategies to deal with lower levels in inflation. 🎯 𝐊𝐞𝐲 𝐩𝐨𝐢𝐧𝐭𝐬: ◽ Market conditions are not getting easier so predicting what to do next using the past is not advisable. ◽ Find a way to ensure you are armed with a 360 view of the customer (EPOS, Conjoint, store trials, focus group). ◽ Test your own assumptions every year - like how important is the £#.#9 price point for your products. At EPIC Conjoint, we’re proud to contribute to the evolution of #pricing strategies in a rapidly changing world. If you are looking to explore how these strategies could impact your #business, reach out to Andy O'Brien or the EPIC Conjoint team — we know our tools and experience can give you an unfair advantage. #ConsumerPricing #RevenueGrowth #Innovation #Frankfurt2024
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𝐏𝐥𝐚𝐧𝐭𝐢𝐧𝐠 𝐒𝐞𝐞𝐝𝐬 𝐨𝐟 𝐇𝐨𝐩𝐞 𝑫𝒖𝒏𝒔𝒂𝒏𝒚 𝑵𝒂𝒕𝒖𝒓𝒆 𝑹𝒆𝒔𝒆𝒓𝒗𝒆 𝑹𝒆𝒘𝒊𝒍𝒅𝒊𝒏𝒈 𝑩𝒓𝒊𝒏𝒈𝒔 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒊𝒆𝒔 𝑻𝒐𝒈𝒆𝒕𝒉𝒆𝒓 𝒇𝒐𝒓 𝒂 𝑺𝒉𝒂𝒓𝒆𝒅 𝑪𝒐𝒎𝒎𝒊𝒕𝒎𝒆𝒏𝒕 𝒕𝒐 𝑩𝒊𝒐𝒅𝒊𝒗𝒆𝒓𝒔𝒊𝒕𝒚 🍂 Not even the sharp autumn chill could dampen the spirit at Dunsany Nature Reserve, where hundreds of new saplings were planted as part of our rewilding efforts. This time a group of Ukrainian nationals from Tiglin Greystones' residential program joined us in a heartwarming tree-planting event at Dunsany Castle. The event culminated in a vibrant gathering at Killeen Castle, where participants shared a meal and sang traditional Ukrainian and Irish folk songs. 🎶 This cultural exchange was a testament to the power of unity and the joy of shared traditions. Events like these remind us of the importance of inclusivity and cultural appreciation in building stronger, more connected communities. 🙏 A heartfelt thank you to our partners in the #PricingForThePlanet rewilding project, Irish Trees Limited. Together, we are making a meaningful impact for biodiversity. As we reflect on this inspiring day, we’re already looking forward to the next chapter at this breathtaking location. #EPICRewood #CulturalExchange #CommunityBuilding
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EPIC Conjoint reposted this
I will be speaking in front of 75+ #Pricing, #RGM and Commercial professionals from across the consumer industry at the upcoming Consumer Pricing & Revenue Growth Summit Europe taking place from 03 - 04 December 2024 at The Westin Grand Frankfurt in Frankfurt am Main, Germany! The event will gather 18+ speakers across 20 sessions and you can download the agenda by visiting the website here: https://lnkd.in/eanPmJHT Ardensi #Inflation #deflation #RGM #Pricing EPIC Conjoint
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🚀 𝐓𝐡𝐫𝐢𝐥𝐥𝐞𝐝 𝐭𝐨 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞! 🚀 EPIC Conjoint is thrilled to announce we’ve been ranked 38th in Deloitte’s Fast 50, standing proudly among Ireland’s most groundbreaking tech companies! This milestone is more than an honor—it’s a reflection of our commitment to transforming data into actionable insights for businesses worldwide. Over the past year, we’ve: ✅ Enhanced our platform to deliver even sharper insights. ✅ Refined our algorithms for unmatched precision. ✅ Expanded our capabilities to meet the diverse needs of our global clients. To our clients, and our extraordinary team—thank you for being part of this journey. Your trust and talent fuel our mission to make data-driven decisions the cornerstone of success. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐮𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤. Contact us today to learn how EPIC Conjoint can help you elevate your strategies and stay ahead of the competition. 🌟 The future of innovation is here, and we’re just getting started! 🌟 #DeloitteFast50 #Innovation #DataDrivenDecisions #IrishTech
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𝐁𝐞𝐲𝐨𝐧𝐝 𝐇𝐢𝐬𝐭𝐨𝐫𝐢𝐜𝐚𝐥 𝐃𝐚𝐭𝐚: 𝐓𝐡𝐞 𝐒𝐜𝐢𝐞𝐧𝐜𝐞 𝐨𝐟 𝐀𝐜𝐜𝐮𝐫𝐚𝐭𝐞 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘧𝘳𝘰𝘮 𝘈𝘯𝘥𝘺 𝘖’𝘉𝘳𝘪𝘦𝘯 𝘢𝘵 𝘵𝘩𝘦 𝘌𝘗𝘗 𝘗𝘳𝘪𝘤𝘪𝘯𝘨 𝘍𝘰𝘳𝘶𝘮 𝘪𝘯 𝘈𝘮𝘴𝘵𝘦𝘳𝘥𝘢𝘮 𝘰𝘯 𝘮𝘢𝘴𝘵𝘦𝘳𝘪𝘯𝘨 𝘱𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘷𝘦 𝘱𝘳𝘪𝘤𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴. Pricing success requires more than just reflecting on the past. While Cicero’s wisdom that Historia magistra vitae est ("History is the teacher of life") holds enduring value, relying solely on historical data for forecasting can leave businesses vulnerable to unexpected shifts. This was a key theme explored by Andy O'Brien during the recent EPP Pricing Forum in Amsterdam, where thought leaders gathered to share innovations in pricing strategy. Andy illustrated this point with a powerful analogy: the unpredictability of U.S. election outcomes. Historical patterns often fall short of predicting future behavior, highlighting the need for more dynamic approaches. Andy shared how best practices and advanced methodologies empower businesses to move beyond hindsight and create reliable foresight. 🎯 𝐓𝐡𝐞 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝐟𝐨𝐫 𝐀𝐜𝐜𝐮𝐫𝐚𝐭𝐞 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠: The foundation of a successful forecast combines multiple layers of analysis: ▫️ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐱 𝐌𝐨𝐝𝐞𝐥𝐢𝐧𝐠 (𝐌𝐌𝐌): Decoding past customer behavior to uncover patterns. ▫️ 𝐅𝐨𝐜𝐮𝐬 𝐆𝐫𝐨𝐮𝐩𝐬: Unveiling the "why, who, when, and how" behind purchasing decisions. ▫️ 𝐂𝐨𝐧𝐣𝐨𝐢𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Simulating "what if" scenarios to predict market responses to pricing or product changes. When applied together, these tools achieve remarkable accuracy — 95%+ alignment with actual market outcomes. This integrated approach equips businesses to make informed decisions, adapt to market fluctuations, and stay ahead of the competition. The #EPP Forum offered a vibrant platform for #pricing professionals to exchange ideas and explore tools for navigating today’s dynamic markets. Andy’s presentation underscored a critical takeaway: the key to mastering pricing lies in blending historical insights with predictive analytics for a more comprehensive understanding of consumer behavior. By embracing these advanced methodologies, companies can achieve not only accuracy but also agility, positioning themselves for sustained success in a rapidly evolving market landscape. #PricingStrategy #PricingAnalysis #RevenueGrowth