Free chapter preview! Learn how to use AI for content repurposing in this sneak peek of the new book, The Content Entrepreneur. https://lnkd.in/gdTQf-zP #contentmarketing
Erika Heald Marketing Consulting
Marketing Services
Sacramento, California 159 followers
Content marketing strategy that drives business growth.
About us
Erika Heald Marketing Consulting is a Sacrameto-based marketing consultancy. We help organizations define and document content processes to drive lead generation and customer loyalty by leveraging compelling, shareable, targeted content. Consulting services include: * Content marketing strategy and execution * Executive thought leadership strategy, coaching, and ghostwriting * Social media strategy and execution * Editorial calendar definition, topic research, and workflow management * Identifying how to improve workflows and other content operations, including how and when to implement AI * Creation of blogs, podcasts, white papers, presentations, and videos * Bylined long-form and short-form content authoring on content marketing and B2B marketing topics * Marketing conference, webinar, and industry/brand event speaking engagements * Training in-house and agency teams on content marketing, AI, and social media best practices Founder Erika Heald has applied her 20+ years of content marketing and community-building experience in B-to-B and B-to-C environments, for organizations that have ranged from SaaS start-ups, small to medium sized businesses (SMB), non profit membership associations, and Fortune 500 companies.
- Website
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http://www.erikaheald.com
External link for Erika Heald Marketing Consulting
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Sacramento, California
- Type
- Self-Owned
- Founded
- 2003
- Specialties
- content marketing, social media marketing, marketing communications, content marketing strategy, content strategy, thought leadership, executive ghostwriting, AI for content marketing, and B2B influencer content collaboration
Locations
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Primary
Sacramento, California 95822, US
Employees at Erika Heald Marketing Consulting
Updates
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Marketers are rarely legal experts, but our work can have major legal repercussions (especially when using AI). This #ContentChat recap with our friend and licensed attorney Ruth Carter explains some of the top considerations you should know, including information about the Corporate Transparency Act. https://lnkd.in/ga9RR3eU
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Has a social media audit been on your to-do list for too long? Let us make the process easier for you. Our post shares a step-by-step walkthrough for conducting a social media audit, with our insider tips to expedite the process and extract all the juicy details you can. Get started here: https://lnkd.in/gh4pZ3EC
Social Media Audit Step-By-Step Guide - Erika Heald Marketing Consulting
https://erikaheald.com
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Why is a #fractionalmarketing leader a smart investment? For starters, they can: - Build a content strategy and establish systems to sustain your #contentmarketing program - Mentor and advise your team, helping them develop new skills - Assist with content creation and day-to-day tasks to help you get more done Learn more in this #ContetChat recap. https://lnkd.in/gCvcQuRN
What is a Fractional Marketing Leader- Erika Heald Marketing Consulting
https://erikaheald.com
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Erika Heald Marketing Consulting reposted this
Are you a mid-career marketing professional looking to elevate your career in 2025? Then this is the 1 #CyberMonday offer you can't refuse! (I mean, you can feel free to keep scrolling, but, you deserve a career glow-up for the new year.) I typically provide these services only to friends and former colleagues or as part of my content marketing retainer packages. But in the spirit of being part of the change I want to see in the world, I'm changing that up this year! Now, through the end of this week, I'm taking applications for 1:1 career coaching engagements. Together, we can: 🗒️ Define a compelling elevator pitch that captures your unique value 🖥️ Refine your LinkedIn profile to attract the right opportunities and connections 🎙️ Develop a thought leadership platform to showcase your expertise 🖊️ Outline a practical career development plan to help you get to the next level If this sounds like what you need to make your career aspirations a reality, get in touch. I can't wait to be part of making 2025 the year that redefines your career.
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What makes it challenging to work in #contentmarketing for a regulated company? For starters: - You may not be able to tell real customers’ stories - Content approvals can take weeks (or months!) - Regulations may stifle your creative potential But you CAN still create engaging content. We tell you how in this #ContentChat recap. https://lnkd.in/gmqZuUzP
Content Marketing in Regulated Industries - Erika Heald Marketing Consulting
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If you’re going to co-author a book, you need the right foundation: - Define a clear purpose for the book - Create a style guide for the content - Profile your ideal reader and their needs Learn more in this #ContentChat recap. https://lnkd.in/gPy8hUMa
May 7, 2024 #ContentChat Recap: Collaborative Book Publishing 101— What to Know Before Taking the Leap - Erika Heald Marketing Consulting
https://erikaheald.com
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2025 planning is underway (or should be)! If you find room in your #contentmarketing budget to add a new team member, check out this CMI Content article for 23+ roles you should consider. Our advice: Hire a designer! https://lnkd.in/g9r-tE7d
23+ Roles You Might Need on Your Content Marketing Team
https://contentmarketinginstitute.com
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If you’re struggling to find your brand voice, ask yourself: If your brand was a person, who would it be? And how can you embody that person in your writing? We share more tips for building your brand essentials for #contentmarketing in this #ContentChat recap. https://lnkd.in/gM8JmMBu
Branding Elements for Content Marketing- Erika Heald Marketing Consulting
https://erikaheald.com
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What are the most effective #AI use cases for #contentmarketing? Christoph Trappe says to prioritize solutions that help you do something much quicker and more accurately than you could do it before. Think of video editing, audio transcription, or research, for starters. Learn more about using AI to boost your content marketing success and tips for understanding your audience in this #ContentChat recap. https://lnkd.in/gag4tmFB
IIEX 2024 Content Marketing Takeaways - Erika Heald Marketing Consulting
https://erikaheald.com