As Rafael Nadal announces his retirement, Read our own Katie Wilson's take on how tennis’s golden generation—Nadal, Serena Williams, Roger Federer, and Andy Murray—did more than dominate the court. They reshaped how brands connect with #consumers. From Nike’s inspiring campaigns with Rafa to Serena’s empowering PepsiCo' Gatorade endorsements, these icons became global #storytellers, aligning their values with #brands to build trust and loyalty across generations. Which tennis legend has inspired you the most? Let us know in the comments! 👇 #MarketingInsights #TennisLegends #RafaelNadal #SerenaWilliams #Branding
Insights in Marketing, LLC.
Market Research
Northbrook, Illinois 1,307 followers
Know People. Grow Brands.
About us
Welcome to Insights in Marketing—THE marketing research firm where energy and creativity collide to ignite your project experience. We understand that your brand is more than just a product; it’s a powerful connection to the people you serve. Whether you’re leading a Fortune 500 company or building the next big thing, we’re here as true partners who care about every step of your insights journey. Our commitment? To bring empathy, cutting-edge creativity, and dynamic thinking to every project. We’re dedicated to delivering outcomes that not only meet but elevate your goals, ensuring both you and your brand shine brilliantly. This isn’t just business; it’s a collaboration focused on your brand’s brightest future.
- Website
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www.iimchicago.com
External link for Insights in Marketing, LLC.
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Northbrook, Illinois
- Type
- Privately Held
- Founded
- 1989
- Specialties
- Brand Strategy & Positioning, Communication & Messaging, Marketing Effectively to Women, Shopper & Consumer Target Understanding, Innovation, Category & Competitive Assessments, Qualitative Research, Quantitative Research, Online and Digital Research, GenZ Research, and Hybrid Research
Locations
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Primary
650 Dundee Rd
390
Northbrook, Illinois 60062, US
Employees at Insights in Marketing, LLC.
Updates
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Identifying #quantitative and #qualitative consumer #insights throughout the concept and product development process reveals: 1. Problems people genuinely need to solve, and 2. Actual gaps and opportunities in the marketplace Using #MarketReseach early can greatly improve your overall #ProductDevelopment process.
5 Ways to Improve Product Development with Market Research
insightsinmarketing.com
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Our very own Frank Mellman and Heather Miller will be attending the 2025 QRCA conference! Will we see you there? 👀
🌟 Start 2025 with Purpose! 🌟 Join us at the QRCA 2025 Annual Conference in Philadelphia, February 11-14, 2025! 🚀 This is your chance to: ✅ Advance your career with inspiring sessions ✅ Reconnect with industry peers ✅ Gain fresh ideas to fuel your success 🎉 Early bird registration ends January 8—secure your spot today and save! 👉 Register now! https://lnkd.in/euuBeCBm QRCA is an association for all things qualitative research. #QRCA2025 #QualitativeResearch #ProfessionalGrowth
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We’re excited to announce that Brian Fletcher has officially retired! After years of making a meaningful impact in marketing research, Brian is now fully embracing the retired life. His days will now include leisurely mornings, sauntering over to Starbucks for an iced latte with almond milk, and catching up on the latest news before deciding on his next adventure. Yes, he’s officially joined the ranks of those living the dream, one latte at a time! Brian was a master at connecting with clients and delivering exceptional #insights. His dedication to the craft and the relationships he built over the years have left an indelible mark. Please join us in wishing Brian all the best in this new chapter! Thank you, Brian, for your incredible contributions to Insights in Marketing, LLC. and the #marketing #research industry.
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💡 Gen Z is leading the charge in the #nonalcoholicbeverage boom, and it’s incredible to see brands like Molson Coors Beverage Company rising to meet the moment! Their innovative approach—from non-alcoholic options like Blue Moon Non-Alcoholic and Peroni 0.0% to expanding into new categories with ZOA Energy and Naked Life Non-Alcoholic Cocktails—perfectly aligns with the growing trend of mindful drinking. At Insights in Marketing, LLC., our research highlights how Gen Z’s desire for health-conscious, flavorful, and inclusive options is reshaping the beverage industry. It’s no surprise that Molson Coors is seeing such remarkable growth in this space. Cheers to the brands that are meeting Gen Z where they are and embracing this exciting shift in consumer behavior! 🎉 #GenZTrends #MindfulDrinking #NonAlcoholicBeverages #ConsumerInsights
Molson Coors has been clear about its goal of becoming a total beverage company, which explains why it has grown its portfolio of non-alc offerings in the U.S. market over the past few years. Now the company can see that the plan is working. Over the past 12 weeks, Molson Coors’ non-alcoholic beer brands are up 89%, gaining 2.1 share of the non-alcoholic beer segment, according to NIQ foodstore data for the week ending Dec 28. That’s more than any other company. Read more about the company’s non-alc plans here: https://bit.ly/427OglH
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With 20+ years in market research, Hilary Rekrut is a key strategic partner for Insights in Marketing, LLC. as a #quantitative consultant. 📊 Hilary is known for her expertise in translating #data into meaningful actions that drive real business results. She’s dedicated to uncovering the questions behind the numbers, ensuring that her #insights are both relevant and powerful. 𝙒𝙝𝙮 𝙃𝙞𝙡𝙖𝙧𝙮? Her experience spans a range of industries— laundry, skincare, consumer electronics, pet products, and more —giving her a truly global perspective honed through research across North and South America, Europe, the Middle East, and beyond. Learn more about Hilary here: https://lnkd.in/gBsQmM87
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🌱 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗧𝗿𝗲𝗻𝗱𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 🌍 As the health and #wellness industry evolves, understanding generational preferences is essential for business success. Tailored strategies — such as leveraging influencers for #GenZ or offering multi-generational wellness solutions for #GenX — can help your brand stay competitive and relevant. Read more: https://lnkd.in/gdgx6muR #Fitness #MarketResearch #Positioning #QualitativeResearch
The Generational Shifts in Health and Wellness: What It Means for Businesses
insightsinmarketing.com
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Cheers to 2️⃣0️⃣2️⃣5️⃣! 🎉🪩 #HappyNewYear
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The #NewYear has traditionally marked a boom period for the health and #wellness industry. However, shifting attitudes and emerging #trends are altering this predictable revenue spike -- See what's in and out for #consumers in 2025. Read more: https://lnkd.in/gnsz-X6V #2025 #NewYears #Fitness #ConsumerInsights #MarketResearch
New Year, New Trends: How Consumer Attitudes Are Shaping Health and Wellness Revenues
insightsinmarketing.com