65% of respondents said that technology gives people more control over their daily lives. From mobility and productivity to oversimplification concerns – an eye-opening look at the top 10 beliefs that define our relationship with technology: https://hubs.la/Q02D4MGs0 #illuminas #technology #innovation #mrx
Illuminas
Market Research
Austin, TX 6,581 followers
Insights consultancy delivering custom quantitative and qualitative research solutions worldwide.
About us
Illuminas is a multi-disciplinary consultancy with proprietary research methodologies and deep industry expertise to bridge gaps in understanding customers. Our insights empower the visionaries, shaping the future with customer-centric insights. In a world where every company is technology-led, clients trust us to illuminate their path to success and spotlight the most promising customer outcomes. Whether you are trying to identify key market trends, solve critical business issues or create leading brand strategies, our team of expert research consultants will recommend the most appropriate combination of quantitative and qualitative research tools to meet your needs. The biggest and most successful companies in the world come to us because we understand their business needs, and we reach beyond the data to tell the story behind the research. Illuminas Austin is a leading global insights consultancy that caters to B2B and consumer technology-driven industries. The London office is focused specifically on the finance, transport and distribution, and public sector industries.
- Website
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http://www.illuminas.com
External link for Illuminas
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Austin, TX
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Market Research, Survey research, Focus group research, Message testing, B2B Technology, Buyer Persona Research, Customer journey studies, Market segmentation research, JTBD studies, Voice of the Customer research, Mixed-mode research, Conjoint Analysis, Max Diff analysis, Virtual discussion boards, Quantitative market research, and Qualitative market research
Locations
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Primary
3801 South Capital of TX HWY
Suite 200
Austin, TX 78704, US
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183 Eversholt Street
Suite 200
London, NW1 1AY, GB
Employees at Illuminas
Updates
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Don't settle for incomplete metrics like NPS! MaxShare adds competitive context to the existing metrics in place to allow truly valid measures of your performance. If NPS is how they think about you, MaxShare™ is how they spend: https://hubs.la/Q02qXSd80 #illuminas #brandequity #maxshare #maxoutcomes
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Did You Know: The gaming laptop market is expected to reach $17 billion by 2025. 📈 However, brands must understand what gamers truly want to capture that growth. Our new blog reveals how Jobs To Be Done research uncovers: - Unexpected product competition - Emotional and social motivations - Unmet needs driving purchase decisions Discover how we're helping tech brands innovate with actionable, customer-centric insights: https://hubs.la/Q02Rhbbq0 #illuminas #strategy #innovation #mrx #customerinsights
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Tired of one-size-fits-all solutions? MaxVal™ allows for granular analysis, catering to even small sub-groups of respondents. Experience the MaxVal™ difference: https://hubs.la/Q02CsYTj0 #illuminas #maxval #mrx #productdevelopment
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For marketers, the challenge with product development is to balance making a product sound appealing with the long-term satisfaction of actually using it. Success lies in highlighting the key features effectively rather than bombarding the consumer with an overwhelming list. Avoid feature fatigue with primary market research: https://hubs.la/Q02CP6th0 #illuminas #mrx #productdevelopment
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Trying to influence customer spending, increase market share, and maximize your competitive advantage? MaxShare™ is an actionable, predictive measurement system that enables brands to bridge the gap between customer satisfaction and share of wallet: https://hubs.la/Q02v288D0 #illuminas #maxshare #mrx #consumerinsights
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We are pleased to share that we are joining forces with Radius. This strategic partnership marks an exciting new chapter in our journey to deliver unparalleled research and insights to our clients worldwide.
We are excited to announce our acquisition of Illuminas, a multidisciplinary research consultancy. Together, Radius and Illuminas will provide a seamless integration of advanced research tools and industry-specific expertise to support clients across industries and around the world. Read more: https://lnkd.in/gZVvKjGH
Radius Global Market Research Acquires Illuminas North America
prnewswire.com
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Delve deeper into your business challenges and understand the best way forward with our proven research techniques: - MaxShare™ identifies the factors that influence customers’ behavior in order to shift more of their spending to you and away from the competition. - MaxMindset™ identifies the most important features to get at the heart of how buyers make decisions. - MaxVal™ calculates precise estimates of importance for a large list of features and provides a measure of each feature's relative importance. Learn more about our proven research techniques: https://hubs.la/Q02stCyW0 #illuminas #maxshare #maxmindset #maxval #mrx
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We find many brand trackers leave something to be desired. What brands want and need to understand are the factors that impact share of wallet and market share. MaxShare™ is our research technique proven to correlate with customer spend. Learn how to earn more from your customers and outperform your competitors: https://hubs.la/Q02qX2yX0 #illuminas #mrx #maxshare
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Struggling to differentiate your offering? MaxMindset™ gets to the heart of what features, benefits, and values drive consumer choices. Gain a clear roadmap for developing impactful messaging: https://hubs.la/Q02CsTB00 #illuminas #maxmindset #mrx #customerinsights