MarketerHire

Smart companies are rethinking creative leadership by embracing fractional creative directors—and they’re seeing remarkable results without the high cost of traditional, full-time hires. While many businesses wrestle with inconsistent branding and oversized creative budgets, forward-thinking teams are tapping into experienced creative leaders from brands like Netflix and HP on a flexible, project-driven basis. Our research shows that this approach isn’t just cost-effective—it’s driving a significant competitive edge. Companies adopting this model deliver sharper campaigns, faster execution, and more cohesive brand strategies. What’s even more compelling: many of these fractional roles are evolving into permanent leadership positions when the fit is right, giving these companies early access to top creative talent. Curious about how leading brands are restructuring their creative leadership for 2025 and beyond? Our latest guide breaks down the exact strategies they’re using. Read the full blog here: https://lnkd.in/gCRUPFTF

After three years in stealth mode, this early-stage restaurant tech innovator had everything: 🍽️ Breakthrough AR technology 🏙️ 10 elite Manhattan restaurants 🏆 A James Beard winner on board Everything except a way to grow without scaring away investors. "We're world-class at everything," the CEO admitted to our account executive Steven Ross, "except marketing. And we can't afford to wing it." 🎯Their mission was clear but challenging: scale from 10 to 100 restaurants across NYC and Miami by year-end. But this wasn't just about numbers. They needed someone who could craft an organic growth engine for their beta phase while testing paid channels without burning cash—the efficiency that makes investors eager to invest. At MarketerHire, we've seen this inflection point before.  🔍 When Steven reviewed their needs, he leaned on our pre-vetted network of marketing experts—a talent pool curated specifically for challenges like these. Combined with our custom matching process, designed to align expertise with unique growth needs, he had the clarity to zero in on someone who could balance aggressive growth with investor-friendly metrics. From our network, one candidate stood out: Tom. Tom isn’t just another marketer—he is a growth architect. In his previous roles, he’d scaled restaurant tech companies from 800 to 3,500 monthly leads while keeping acquisition costs low. But his value went deeper: 🔹 295% ROAS across global campaigns 🔹 163% surge in qualified leads 🔹 Expertise in building strategic partnership programs that drive sustained growth What set Tom apart wasn’t just his track record but how he aligned with the company's vision. 🌱 His organic-first approach prioritized: ✅ Using early restaurant successes ✅ Building acquisition loops ✅ Scaling through partnerships—not PPC spend 💡Sometimes, the difference between stagnation and scale isn’t just about having a great product—it’s about having the right people to bring it to market. What's your experience looking for the right marketing talent for an early-stage company? Share your experience below in the comments.

If 2024 were the year of widespread AI adoption for GTM teams, 2025 would be the year of honing it to produce massive results with limited resources.   Join MarketerHire and Clay for a three-part boot camp highlighting the most effective AI-enabled marketing tactics for growth, content, and outbound marketing. Each session will focus on practical applications and invite expert guests to share real, winning examples.   Don’t miss each session: 💻Growth & ABM (Jan 21)💻 Learn how to automate your inbound process, scale ABM plays, and launch programmatic campaigns 💻Content Marketing (Feb 4)💻 Learn how to personalize content at scale, automate high-quality SEO content, and accelerate the content creation process 💻Outbound Sales (Feb 18)💻 Learn how to scale personalized outreach, run intent-based outbound, and 10x your pipeline Over the course of this webinar series, you'll learn from some of today's top GTM experts: 🔹 Bruno Estrella, Head of Growth Marketing at Clay 🔹 Davide Grieco, Director of Growth at Verkada 🔹 Mason Cosby, Founder of Scrappy ABM 🔹 Kaylee Edmondson, Founder of DemandLoops 🔹 Scott Tousley, Head of Content at Clay 🔹 Rory Flynn, Founder at Systematiq Ai 🔹 Mason Yu, Head of Marketing at MarketerHire 🔹 🤖 Jacob Tuwiner, Founder of Sculpted 🔹 Petra H., GTM Operations at Oyster® 🔹 Kevin Charette, GTM Consultant at MarketerHire You can’t afford to miss these hyper-efficient growth hacks. Save your spot at this mini-series to add some fuel to your 2025 GTM strategy: https://lnkd.in/gh_MN5Zt

Think a Content Marketing Manager just writes blog posts? Think again. They’re strategists, storytellers, data analysts, and cross-functional collaborators—all rolled into one. From crafting content plans that align with business goals to analyzing KPIs and optimizing performance, they do it all. Hiring the right one isn’t easy—but MarketerHire makes it simple. Find pre-vetted content marketing experts ready to drive results for your business. 🔗 Read the full blog to uncover what a Content Marketing Manager does. https://lnkd.in/gFDRHx2X

📝 A business expansion platform's agency contract had just ended. Two websites needed migration, comprehensive SEO audits, and a new strategy. They didn’t need another long-term commitment or the overhead of a full-time hire. While their in-house team was solid, website migration and technical SEO required specialized expertise they didn’t have on staff. The clock was ticking. Every day without a solution brought them closer to a hard migration deadline. Failure wasn’t an option. 🤝That’s when they turned to MarketerHire. Nicolas Alber, one of our Senior Growth Managers, stepped in. Using MarketerHire’s custom matching process, he identified the expertise needed: someone deeply experienced in website migrations, SEO, and global markets. 🎯Within days, Nicolas matched them with Jamie—an SEO specialist whose background was tailor-made for the challenge. He had: - Grown global websites across 10 markets - Increased organic traffic by 158% - Generated $1.27M in revenue through strategic search initiatives - Led SEO for 12 core global markets for major brands 💪 But Jamie’s technical expertise wasn't the only thing that stood out. His structured approach ensured immediate momentum. Within days, he delivered clear timelines, SEO audit frameworks, and migration roadmaps. Communication was seamless, keeping the in-house team aligned and informed. The results? He did the migration without disruption, strengthened technical SEO fundamentals, and helped the internal team gain strategic insights for ongoing optimization. ⭐The client summed it up: "His professionalism and expertise were impressive from start to finish. He adhered to a well-structured timeline and even finished ahead of schedule." With Jamie’s roadmap, the team has a foundation for continued SEO growth and resilience. Have you brought your marketing in-house? What challenges did you face with short-term projects? Comment below and share your experience.

The most innovative companies are already revolutionizing their paid search teams for 2025, while traditional PPC management is rapidly becoming irrelevant. Our latest research reveals a critical shift: Successful businesses are now building hybrid paid search teams that combine core in-house strategy with specialized on-demand talent - delivering up to 40% better ROAS than traditional structures. Companies like Quartix UK are seeing unprecedented results by adopting this model, while others risk falling behind with outdated team structures. Want to know exactly how top-performing companies are building their paid search teams? Our comprehensive guide breaks down the winning formula that's reshaping digital marketing leadership in 2025: https://lnkd.in/gWa3sMx4

While your competitors are still figuring out their 2025 marketing strategy, leading companies are already leveraging the power of fractional talent. Our latest guide reveals why the traditional agency model is becoming obsolete, and how innovative businesses are building hybrid marketing teams that deliver 2-3x more value. Don't risk falling behind on this crucial transition in marketing team structure. Read our comprehensive guide to learn the exact framework these companies use to build their high-performance marketing teams in 2025.

As 2024 winds down, we want to thank you for being part of the MarketerHire community—and share some exclusive insights with you. This year, we reviewed over 5,000 projects and uncovered what drove success. Here are the top trends that made a difference:

Missed yesterday's webinar with Kyle Lacy? Watch the full video here ▶️ https://lnkd.in/gf5mQNVg 🙏 Thank you to all who participated in our Year-End Marketing survey. Five lucky winners have received free consultations with top marketing experts to start off 2025 right.

Join MarketerHire and Kyle Lacy for a recap of this year’s top marketing trends, and get a preview of what trends Kyle expects to see happen in 2025.