"Betting on Women is Betting on the Future" is more than just a powerful slogan—it’s a call to action. The incredible women featured in these CES clips from The Female Quotient below showcase leadership, innovation, and a true commitment to driving change. Big thanks to my former Yahoo! colleague Carolina Toro-Gerstein for the invite to this session, and a shoutout out to the fireside chats led by Shelley Zalis and Kristen Banks that I got to experience live - great stuff all around! #CES2025 #betonwomen #leadership #equality #womeninbusiness https://lnkd.in/gE-h4qQj
About us
Unlock the power of your media mix with Slingwave—a cutting-edge marketing analytics platform that transforms how you optimize across every channel. We don’t just follow trends, we set them—maximizing your ad impact in real time. With products like Agile Marketing Attribution, Predictive Marketing Mix, Experimentation & Validation, and Data-Driven Media Execution, we empower you to make smarter, data-driven decisions that fuel growth—even in a cookieless world. Ready to supercharge your ad spend? Click below for a free demo!
- Website
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http://www.slingwave.com
External link for Slingwave
- Industry
- Data Infrastructure and Analytics
- Company size
- 11-50 employees
- Headquarters
- Worldwide Headquarters
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Media Mix Modeling, Multi-Touch Attribution, Predictive Marketing Mix, Agile Marketing Attribution, Data Driven Media Execution, Incremental Marketing, Marketing Measurment, Advertising Anayltics, Incrementality Testing, GeoTesting, and Media Optimzation
Locations
Employees at Slingwave
Updates
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Our CEO is making the rounds at CES. Reach out directly to Paul Boruta if you'd like to connect! https://lnkd.in/gwFX6qzg
Great to see so many industry colleagues out in force at CES! 👋 Shoutout to Josh Jacobs, Frank Lee, Dave Rosner, Jason Kirk, Andrew Serby, Justin M., Matt Whiteley, Herwin Chua and many others — representing the future at Samba TV, Experian, Execute Advisors, Yahoo, Zefr, Discord, Snap Inc., and more. Great show - key takeaway from Slingwave so far: practical applications of AI in automation, still so much upside in attribution technologies in this rapidly changing landscape. Here’s to 2025 and all the opportunities ahead!
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At Slingwave, we’ve seen how bringing on fully-formed teams can deliver faster results, tackle complexity head-on, and drive real impact. Curious why hiring teams might be the smarter play? Here are 5 reasons we’re all in on this game-changing strategy! #slingwave #efficiency #growthstrategy #marketinganalytics #datadriven
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The world of advertising is shifting fast! Insights from 3,500 industry pros show big moves toward connected TV (CTV), data-driven strategies, and exciting new channels like gaming and retail media. With traditional media on the decline, it’s a chance for marketers to rethink, adapt, and stay ahead. This report from breaks it all down - check it out! #advertistingtrends #digitalmarketing #datadriven #slingwave #marketingstrategy https://lnkd.in/eksz7jbM
2025 Advertising Media Spending Trends Shaping Advertising Strategies
mediavillage.com
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Excited to see the CTV landscape evolve and gain momentum as we head into 2025. With explosive growth, groundbreaking deals, and innovation shaping the space, the future is closer than we think. Here’s a deep dive into the trends that defined 2024 and what’s next! #ctvadvertisting #adtech #mediatrends https://lnkd.in/eTFQN-Cr
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A | AdExchanger
adexchanger.com
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Happy Holidays from all of us at Slingwave! As we wrap up another incredible year, we're grateful for our amazing team, clients, and partners who make it all possible. Wishing you a joyful season and a prosperous New Year! Paul Boruta Vincent Scopino Sam Adler Zack Dong Inna Sahakyan Jeremy Stark Carolyn Park Kim
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🎁 A Holiday Gift for B2B Marketers! Check out this value-stacked AI prompt library, designed with actionable prompts and strategies to get the most from ChatGPT. Thanks Andy Crestodina at Orbit Media Studios! https://lnkd.in/gqmZrASq #gpttips #aiforbusiness #contentcreation
The Prompt Library Starter Kit
Andy Crestodina on LinkedIn
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We may not be able to tell the future, but that doesn't mean it's still not fun to predict. What's in store for digital advertising in 2025?
2025 Advertising Predictions: CTV Matures, Platforms Compete, and Data Takes the Lead
Slingwave on LinkedIn
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We did a deeper dive into the Q5 opportunity as holiday advertising dwindles. There's an efficient period of time at the end of the year and heading into the new year, where advertisers can capitalize on lower costs of media. If Q5 makes sense for your business model, jump in on this opportunity!
🎯 Q5: The Hidden Marketing Goldmine to Maximize ROI and Start the Year Strong 💡📈 We recently posted a blog about the "invisible quarter" of Q5—spanning the post-holiday weeks through January—being a golden opportunity for marketers to maximize ROI. To further prove this out, we dove into a repository of historical cost-per-click rates to assess this opportunity on the biggest advertising platforms. Across Amazon and Meta, there is a consistent dip in costs as competition wanes, making it an ideal time to stretch budget further. Non-brand search trends also highlight increased consumer interest in discovering new products and services, driven by New Year’s resolutions and holiday gift card redemptions. Savvy marketers who align their campaigns with these dynamics can capture high-intent audiences at a fraction of the usual cost, setting the stage for a strong start to the year. Our advice - start running the race for next year early! #slingwave #holidaymarketing #q5 https://lnkd.in/eGsW7UTs
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🎯 Q5: The Hidden Marketing Goldmine to Maximize ROI and Start the Year Strong 💡📈 We recently posted a blog about the "invisible quarter" of Q5—spanning the post-holiday weeks through January—being a golden opportunity for marketers to maximize ROI. To further prove this out, we dove into a repository of historical cost-per-click rates to assess this opportunity on the biggest advertising platforms. Across Amazon and Meta, there is a consistent dip in costs as competition wanes, making it an ideal time to stretch budget further. Non-brand search trends also highlight increased consumer interest in discovering new products and services, driven by New Year’s resolutions and holiday gift card redemptions. Savvy marketers who align their campaigns with these dynamics can capture high-intent audiences at a fraction of the usual cost, setting the stage for a strong start to the year. Our advice - start running the race for next year early! #slingwave #holidaymarketing #q5 https://lnkd.in/eGsW7UTs