🍩 Put that doughnut down! 🍰 Eat cake instead! 🎂 Cake Economics — where our CEO explains why "Every Moment Matters" & experiences are the key to success & prosperity in the future
🔥 CEO, World Experience Organization 💥 experience designer & strategist 🎤 keynote speaker, 2x TEDx 🖋️ author, 2x bestselling books 🔮 futurist
🍩 vs 🎂? Move over, 🍩 Doughnut Economics—it's time for 🎂 Cake Economics. Here's why... Yesterday at the Heart of London Business Alliance event, Laura Citron OBE — CEO at London & Partners who are backing the WXO to create London Experience Week — shared a game-changing insight that came to her during COVID: 👉 London isn’t amazing and so tourists come. 👉👉 London is amazing *because* tourists come Tourists don’t just take pictures. They bring life. They fuel an Experience Economy that's powers more than 14% of global GDP. That's: 🔹 9x bigger than pharma 🔹 4x bigger than automotive 🔹 3x bigger than agriculture And here’s the exciting thing — 3 of them actually 1. That 14% is 'only' tourism, sports & entertainment. The Experience Economy is a horizontal across so many sectors. Whether you call the people you deliver for audience, customers, employees, patients, players, students, inhabitants... they're all people. Engineering better experiences for them delivers better outcomes: better lives, better economics 2. These sectors are only going to grow 🍰 NOW FOR THE CAKE!!! 3. For too long, we’ve treated experiences as the icing on the cake—a nice-to-have. But Laura, an economist by background, made super clear sense of this: 💡 Experiences aren’t the icing 🧁 Experiences ARE the cake (Or better yet—the plate the whole thing sits on :-) Think about it: ✔️ Tourists = Vibrancy ✔️ Vibrancy = Talent ✔️ Talent = Growth (especially in the high productivity sectors like financial services, advertising & tech) No experiences, no talent. No talent, no thriving cities. But this isn't just about fun For people — audiences, fans, employees, patients — every moment matters The Experience Economy & experientialism isn’t some silly, funny, take it or leave it, seasonal trend This is a strucural, long term shift — with far reaching implications for economics, sustainability, and even equality Engineering experiences is the key to unlocking how successful societies operate in the future It’s the foundation for thriving businesses, communities, and cities 🍰 Now, who wants a piece of that cake?? Image: Pink Monster Cake by London's Flavourtown Bakery