WXO - World Experience Organization

WXO - World Experience Organization

Design Services

London, England 13,209 followers

Our Mission is to Connect, Provoke and Support the Pioneers of the Experience Economy Ecosystem.

About us

Where experience thought-leaders gather, collaborate, and innovate in order to increase the impact of experiences: increase profit, improve wellbeing, and build a better society.

Website
http://www.worldxo.org
Industry
Design Services
Company size
11-50 employees
Headquarters
London, England
Type
Privately Held
Founded
2020
Specialties
experience, experience design, immersive experience, ux, cx, ux, and experience economy

Locations

Employees at WXO - World Experience Organization

Updates

  • 🍩 Put that doughnut down! 🍰 Eat cake instead! 🎂 Cake Economics — where our CEO explains why "Every Moment Matters" & experiences are the key to success & prosperity in the future

    View profile for James Wallman, graphic

    🔥 CEO, World Experience Organization 💥 experience designer & strategist 🎤 keynote speaker, 2x TEDx 🖋️ author, 2x bestselling books 🔮 futurist

    🍩 vs 🎂? Move over, 🍩 Doughnut Economics—it's time for 🎂 Cake Economics. Here's why... Yesterday at the Heart of London Business Alliance event, Laura Citron OBE — CEO at London & Partners who are backing the WXO to create London Experience Week — shared a game-changing insight that came to her during COVID: 👉 London isn’t amazing and so tourists come. 👉👉 London is amazing *because* tourists come Tourists don’t just take pictures. They bring life. They fuel an Experience Economy that's powers more than 14% of global GDP. That's: 🔹 9x bigger than pharma 🔹 4x bigger than automotive 🔹 3x bigger than agriculture And here’s the exciting thing — 3 of them actually 1. That 14% is 'only' tourism, sports & entertainment. The Experience Economy is a horizontal across so many sectors. Whether you call the people you deliver for audience, customers, employees, patients, players, students, inhabitants... they're all people. Engineering better experiences for them delivers better outcomes: better lives, better economics 2. These sectors are only going to grow 🍰 NOW FOR THE CAKE!!! 3. For too long, we’ve treated experiences as the icing on the cake—a nice-to-have. But Laura, an economist by background, made super clear sense of this: 💡 Experiences aren’t the icing 🧁 Experiences ARE the cake (Or better yet—the plate the whole thing sits on :-) Think about it: ✔️ Tourists = Vibrancy ✔️ Vibrancy = Talent ✔️ Talent = Growth (especially in the high productivity sectors like financial services, advertising & tech) No experiences, no talent. No talent, no thriving cities. But this isn't just about fun For people — audiences, fans, employees, patients — every moment matters The Experience Economy & experientialism isn’t some silly, funny, take it or leave it, seasonal trend This is a strucural, long term shift — with far reaching implications for economics, sustainability, and even equality Engineering experiences is the key to unlocking how successful societies operate in the future It’s the foundation for thriving businesses, communities, and cities 🍰 Now, who wants a piece of that cake?? Image: Pink Monster Cake by London's Flavourtown Bakery

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  • This morning, as WXO - World Experience Organization CEO James Wallman, unveils London Experience Week to a room full of esteemed leaders from the global experience economy at an inspiring event hosted by the Heart of London Business 💡 The numbers speak for themselves: the Experience Economy—fueled by cutting-edge tech, innovative businesses, and dynamic younger consumers—is flourishing globally, outpacing industries like the automotive sector by fivefold. In the UK, London leads the way, with experiences driving a staggering 34% of consumer spending, more than any other region in the country. A powerhouse lineup of leaders offered their insights, including: Ros Morgan, Chief Executive, Heart of London Business Alliance Bo Bernhard, VP of Economic Development, University of Nevada, Las Vegas Laura Citron OBE, Chief Executive, London & Partners Simon Thomas, Executive Chairman, Hippodrome Casino Tom Lionetti-Maguire, CEO & Founder, Little Lion Productions (Crystal Maze) Richard Ellwood, Head of Leasing, Marketing & Commercial Partnerships, The Crown Estate Sana Ali Aamir-Aamir, Northern Europe Regional General Manager, Fever Hosted by Anna van Praagh, Chief Content Officer, Evening Standard ✨ Why It Matters This conversation, part of HOLBA’s Inward Investment and Curation Programme, is shaping the narrative for the Heart of London districts. By convening cross-industry stakeholders, the programme sets the stage for innovation, economic growth, and a thriving cultural hub in the heart of the city. Let’s celebrate the leaders championing London as the global capital of experiences. 💬 What’s your take on the future of the Experience Economy? For more on London Experience Week visit https://worldxo.org/ #ExperienceEconomy #LondonExperienceWeek #Innovation #CulturalGrowth #HOLBA #InwardInvestment #LondonExperienceWeek

  • Thrilled to announce the latest leader to join the WXO team Samantha L Fay⚡ is quite brilliant, and we can't wait to see her impact on the WXO — and of course the Experience Economy (well, she's been impacting the Experience Economy for years, but we hope joining the WXO will give her a bigger platform to have more impact!)

    View profile for James Wallman, graphic

    🔥 CEO, World Experience Organization 💥 experience designer & strategist 🎤 keynote speaker, 2x TEDx 🖋️ author, 2x bestselling books 🔮 futurist

    🗞️ Big news! 🌊 Well, it might be just a ripple in your day 🧨 But it's big & exciting news for the WXO - World Experience Organization (and me personally*) 🎉 I'm so happy to welcome Samantha L Fay⚡ to the World Experience Organization as our new VP of Marketing 🦄 Sam is both an actual superstar and real unicorn — she's *exactly* the right person to help us take the WXO to new heights Why? 👉 Because she's built brands & teams... 🌎 all around the world... New York, Dubai, Tokyo ✅ in all sorts of sectors that are key to the Experience Economy & WXO: - Gaming: Electronic Arts (EA) & The Rank Group plc - Brands: the LEGO Group - Live experiences: Guinness World Records - Immersive: Elvis for Layered Reality - Events: Donnie Darko for Cinaesthesia Productions - Community: The Girls Club - Network - Locations / real estate: she's also a trustee at the Old Royal Naval College 🦄 How PERFECT is Sam for this role!!!??? 🙌 So, WELCOME, Sam! We can't wait to see the magic you'll bring to the WXO especially as we build London Experience Week! * Exciting for me personally? hey, I can try to be all professional about this, but building the WXO has been *hard*. There was a time (all time till now!!) when I / the WXO could not afford or attract this *level* of talent. It's thrilling, really, actually thrilling to get someone on board who knows SO MUCH about this world... and believes in the mission... and is quite brilliant. So my insides are happier too. But enough about me - YAY that Sam's here!!

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  • This is your reminder to join us tomorrow for an unmissable 🔥 Campfire 🔥 session featuring Olivier Goulet, a multimedia designer, producer, and visionary with over 23 years of experience and 1,000+ productions worldwide. As the founder of Supply and Demand, Olivier has pioneered immersive technologies like The Modular Exhibit System and redefined the boundaries of multimedia storytelling. In this session, Olivier will uncover the fascinating interplay between creativity and business in the world of Minecraft, offering insights that will inspire anyone in the experience economy. What You’ll Gain: Creative Insight: Learn whatearit’s like to be the creative force behind Minecraft’s immersive universe. Strategic Vision: Understand Minecraft from an investor and operator perspective. A New Perspective: Discover how blending creative vision with business strategy unlocks new potential for IP and its impact. Whether you're in design, production, tech, or storytelling, this Campfire is a unique opportunity to gain valuable insights and ideas for your own projects. Event Details: This earlier session is especially suitable for our members in APAC and Europe, but everyone is welcome! Here’s when we’ll kick off in your time zone: London: 09:55 - 11:25 Paris: 10:55 - 12:25 Shanghai & Singapore: 16:55 - 18:25 Dubai: 12:55 - 14:25 Sydney: 18:55 - 20:25 Auckland: 20:55 - 22:25 Mumbai: 14:25 - 16:55 Tokyo: 17:55 - 19:25 Gain exclusive access to our weekly Campfires and connect with the brightest minds in the experience economy. Join WXO today to learn, grow, and shape the future of experiences with our thriving community! Join today 👉 https://worldxo.org/ We’ll see you by the Campfire!

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  • 🌟 Calling All Visionaries of the Experience Economy! 🌟 For the first time ever, London becomes the global stage for innovation, creativity, and transformation with the inaugural London Experience Week. 📍 April 28th - 2nd May 2025 📍 Immerse LDN, Excel 👉 https://immerseldn.com/ 🚀 This is YOUR moment. Do more than attend—make history. Share your expertise, connect with the brightest minds, and take your place among the leaders shaping the future of experiences. 🎤 Step up to the mic. 💡 Lead the conversation. 🌍 Inspire a global movement. ✨ At the heart of it all? The World Experience Summit 2025—the ultimate gathering of the industry's best and brightest. ⏳ Don’t just watch the future happen—BE the future. 🎟️ Tickets are selling fast—secure yours today! 👉 Here. https://lnkd.in/g2mTjdKy 💥 Let’s create something unforgettable together. The Experience Revolution starts with YOU. London & Partners Excel London #GlobalEvents #ThoughtLeadership #IRLEvents #ImmersiveExperiences #LondonExperienceWeek #ExperienceEconomy #ExperienceWeek #London

  • Think you need a huge budget to create unforgettable art? Think again. Drew Petersen, a multi-disciplinary artist behind impactful works at The Met, Lincoln Center, and Carnegie Hall, proves that great art doesn’t require deep pockets—it requires deep thought. His philosophy, "Maximum Impact, Minimum Budget," challenges creators to rethink their approach to art and focus on connection, creativity, and authenticity.

    8 Secrets to Creating Incredible Experiences

    8 Secrets to Creating Incredible Experiences

    WXO - World Experience Organization on LinkedIn

  • 🔥 Maximum Impact, Minimum Budget 🔥 Join us by the Campfire as we welcome NYC's Drew Petersen, a multi-disciplinary content creator, writer, artist, and educator whose work has left a mark on The Met, Lincoln Center, Carnegie Hall, and more. Drew’s expertise lies in crafting intimate, impactful art that connects deeply with audiences, regardless of the budget or the scale of the production. In this session, Drew will explore a provocative question: Is the current state of arts and culture for intergenerational audiences truly ‘good’? How could it be better? He’ll challenge us to rethink the live arts and ask: Are we reverting to underfunded, pre-pandemic versions of live performance? When was the last time art truly needed you—your presence, your humanity? Drew will uncover ways to give agency back to audiences and reimagine the divide between artist and observer. Don't miss it! 

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  • 🎉 A big, warm, WXO welcome to some of our new members 👋 🤩 We're thrilled to announce some incredible experience experts who've joined the World Experience Organization recently 🌎🌏 🌍 Different places! Singapore, Munich, Austin, Melbourne, Copenhagen, Detroit, Montreal and Brooklyn 🐱🐶🐲🐴🐰 Diverse sectors! Experiential Marketing, Retail, Museums, Art Galleries, Zoos & Aquaria, Placemaking & Built Environment, Experience Management, User Experience. Let's introduce them: Dr. Roslina Chai • 蔡姗珊 • Chai - Chrysalis Institute of Be-ing Anick Beaulieu- C2 Montréal Gary M.- Immersive Creative® Mitch Bach - TripSchool + Tourpreneur Travel Business Community Pat Kalt - Studio Bachmannkern GmbH Amanda Natalie Løvgren Fellov Løvgren Fellov - Universal Robots a Teradyne Company Joni Chan - Sampaguita Studio Joshua Bowen - Quick Release_ Welcome all!

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  • Welcome to January’s round-up of Extraordinary Experiences across all experience sectors and around the globe. ⭐ If you've been or are going to any, let us know what you thought! 18. Meow Wolf Radio Tave AdultiVerse (Houston, US) 17. Mike Kelley Ghost And Spirit (Tate Modern - London, UK) 16. Harry Potter Visions Of Magic (Resorts World Sentosa - Singapore) 15. Museum Of Desire (Melbourne, Australia) 14. Living Dream (Mesmerize - Austin, US) 13. Quiz Room (London, UK) 12. Ah, Amália (Lisbon, Portugal) 11. Balloons At The Palace (Jumeirah Al Qasr - Dubai, UAE) 10. Mrs. Christopher’s House (Mark Dion - Pittsburgh, US) 9. Electric Dreams (Tate Modern - London, UK) 8. Bluey’s World (Ludo Studio - Brisbane, Australia) 7. Nickelodeon Land (Antalya, Turkey) 6. The Museum of Art + Light (Kansas, US) 5. Wonderland Upside Down Dining Experience (ANDSOFORTH - Singapore) 4. Parallel Worlds (GAZELLI ART HOUSE - Baku, Azerbaijan) 3. The Last Drop (Riot Games - Los Angeles, US) 2. TeamLab Planets Tokyo (Tokyo, Japan) 1. Yayoi Kusama (Melbourne, Australia) As always, let us know what we've missed in the comments, where you'll also find the link to the full article 👇

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  • 🔥 Join us for the first Campfire of 2025: 3 Storytelling Rules for XR with Rob Morgan 🔥 Rob is an immersive storyteller with over a decade of experience in XR, VR, and immersive theatre. In his recently released book, Storytelling for Mixed Reality and Spatial Computing, Rob dives into the art of narrative design for AR and spatial media. Rob has also worked on award-winning projects such as A Fisherman’s Tale and co-wrote Wonderbook: Book of Spellswith J.K. Rowling.

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