Daniel Min

5 HACKS TO CREATE CONTENTS THAT CONVERTS In the supplement industry, CONTENT ISN'T JUST KING IT'S A KINGDOM As a direct response email copywriter specializing in the health space I've seen how strategic content can transform a supplement brand's digital presence. Today, I will like us to explore how you can create content that not only engages but also converts. 1. Understanding the Content Needs of Supplement Consumers - They're seeking education, not just product information. - They want evidence-based content that builds trust. - In my experience, educational email sequences increases engagement rates more 2. Types of Content that Resonate in the Supplement Space - How-To guides and instructional content - Myth-busting articles - Scientific research breakdowns - Customer success stories - Expert interviews and Q&As I've seen these content types boost email click-through rates by 40-60% when strategically implemented. 3. The Power of Visual Content for Supplement Brands - Infographics explaining complex health concepts - Before-and-after visuals (within regulatory constraints) - Short-form videos demonstrating product usage Emails featuring these visual elements increases conversion rates 4. Leveraging User-Generated Content (UGC) - Encourage customers to share their supplement journeys. - Feature UGC in email campaigns and on social media. 5. Creating a Content Calendar for Your Supplement Brand - Align content with seasonal health trends. - Plan around new product launches and promotions. - Include evergreen content for consistent value. Was this helpful... Kindly leave a comment, like or reactions if it did.

1

How do you make ~$57K in sales in 3 months? Especially when you have: i) a dormant email list of ~16K subscribers ii) been emailing them once a month iii) Occasionally make some sales Here’s exactly how I did it for this client: Week 1-3: → 4-part re-engagement email sequence → Clear expectations set for future emails → A feedback loop to collect data → 6,346 subscribers stayed, rest were deleted Week 4-10: → 7 emails sent, one per week → 3 emails were for shifting beliefs → 2 emails were personal experience narratives → 2 emails were educational (thru client case studies) Week 11-12: → 8-part sales sequence for an existing offer → Overall 116 people bought @ $499 → ~1.82% conversion Yes, the conversion could have been better. But the client was happy, so! That wasn’t all. Some other things that we did: • Spoke to previous buyers to gain some insights  • Split-tested a bunch of different angles The lesson? Sometimes, untapped revenue is sitting right in front of you. By: a) Setting clear expectations & feedback loops b) Reconnecting with your audience authentically c) Delivering what they need (that would help them) You can revive your list and boost sales dramatically. So before chasing new leads, nurture the ones you have. Because revival can be more powerful than acquisition. _______________________ P.S. If your emails aren't making sales, there are 2 ways I can help you: 1) Hire me to do it all for you (Helped 30+ clients with a direct impact of ~$3.5M+) 2) The Email Advantage Coaching Programme: We'll be working 1:1 together for 16 weeks so you can have all the skills to confidently manage your email strategy by yourself (and make money from it) Send me a message and let's chat to see if we're a great fit to work together.

10

13 Comments

Unlocking TikTok Shop Success: Master Hashtags and SEO Hey Business Owners! 👋 Are you ready to take your TikTok Shop to the next level? We all know that TikTok is an exciting platform, but many small businesses struggle with one crucial question: How do you get your products noticed amidst the millions of other videos? Well, I’m here to tell you that hashtags and SEO on TikTok are two powerful tools that can make all the difference. It might seem technical, but with a bit of strategy, you can expand your brand’s reach and connect with the right customers. Why Are Hashtags So Important? Imagine hashtags as doorways into different rooms where people are already talking about the things that matter to your brand. Using the right hashtags helps you “walk” into those rooms, connecting with an audience that’s already interested in what you’re offering. It’s not about just being seen, but being seen by the right people. Here’s how you can maximize your hashtag game: 1. Be Specific: Instead of using broad tags like #business or #fashion, try narrowing it down to your niche—think #eco-friendlyjewelry or #veganhandbags. You’ll cut through the noise and reach those who are truly interested.    2. Mix It Up: Use a blend of trending hashtags and niche-specific ones. Trending hashtags give your video quick visibility, but niche hashtags ensure you’re reaching people who are likely to stay interested. 3. Create Your Own Hashtag: Ever thought of creating a unique hashtag just for your brand? It’s a great way to encourage your customers to share their experience with your products and create a sense of community around your business. Now, Let’s Talk TikTok SEO. Yes, you heard that right—TikTok SEO. Just like Google, TikTok has evolved into a platform where users search for what they need. Whether it’s discovering new trends, looking for product reviews, or finding businesses like yours, users are searching—and your content needs to be optimized. Here’s how to boost your TikTok SEO: 1. Keyword-Driven Captions: Think of the words your audience might be typing into the TikTok search bar. Make sure those words appear naturally in your video captions. 2. Speak the Keywords: TikTok's algorithm listens! Make sure to say the name of your product or key phrases in the video itself—this increases your chances of showing up in search results. 3. Create Engagement: The more your audience interacts—whether it’s through likes, comments, or shares—the better your video performs. That’s why it’s important to not only focus on creating great content but also on connecting with your viewers. Let’s make today the day you unlock TikTok’s full potential for your business! 💪📈 #TikTokShopSuccess #SmallBizTips #EcommerceGrowth #TikTokSEO

4

2 Comments

Unlock the Potential of TikTok Shop for Your Brand Are you hesitant to start with TikTok Shop? The secret to success is to simply start! Here's a step-by-step guide to get you going: 1. Set up your shop 2. Focus on one main SKU (consider a TikTok Shop Exclusive) 3. Reach out to affiliates (aim for 500 to 700  per day) 4. Give a product sample to the creator that meets your criteria 5. Post Product Videos on your TikTok account 2x daily, which links with your TikTok shop 6. Go live on TikTok daily Remember, seeing traction on TikTok Shop takes time, but with persistence and the right strategy, it can be life-changing for your brand. What's holding you back from getting started? Follow Muhammad Bilal for daily tips on generating ROI on TikTok and take your brand to the next level! #TikTokShop #TikTokbrands #TikTokmarketing #SalesStrategy #letsconnects

1

Can social media as a profession be taught in Universities? Been thinking about this a lot lately. Even if there are "Social Media Marketing" degrees, how valuable will the skillset be by the time you graduate since the industry changes so much. You can probably learn the fundamentals of copywriting, psychology, platform management, community building, in a traditional degree. Skills that are timeless and can be amplified with the use of AI & Technology. But social platforms themselves change so much the course of 4 years -- some of them even go extinct during that time period. Feels like you can do about half of the learning in traditional school and the other half would have to be done in an apprentice-style job where you are actually running accounts and seeing what works. Nearly all of my friends who are heads of social at big companies tell me they were self taught, sorta fell into this career path, or had a mentor who showed them the ropes early on. If you do social media as your full time job, did you go to school for it? How did you end up doing what you do?

43

16 Comments

Mastering Social Media Marketing in 2024 🎯 Social media moves fast, but with the right knowledge, you can dominate the game! Here are some key areas to focus on in 2024: 1⃣ Short-Form Video Explosion: Captivate audiences in seconds with engaging TikTok and Instagram Reels content. 2⃣ Hyper-Personalization: Leverage data to deliver targeted messages and experiences to your ideal customers. 3⃣ AI Power Up: Embrace automation tools to streamline tasks and gain valuable audience insights. 4⃣ Community Building: Foster genuine connections with your audience through interactive content and conversations. 5⃣ Metrics That Matter: Track the right metrics to measure success and optimize your social media strategy. 👨💼 IIDM™ offers a comprehensive course that equips you with the skills and knowledge to dominate the social media landscape! Learn more about the course here 🔎 https://bit.ly/3Q1Fw9O #SocialMediaMarketing #2024Trends #IIDM #DigitalMarketing

1

Mastering Social Media Marketing in 2024 🎯 Social media moves fast, but with the right knowledge, you can dominate the game! Here are some key areas to focus on in 2024: 1⃣ Short-Form Video Explosion: Captivate audiences in seconds with engaging TikTok and Instagram Reels content. 2⃣ Hyper-Personalization: Leverage data to deliver targeted messages and experiences to your ideal customers. 3⃣ AI Power Up: Embrace automation tools to streamline tasks and gain valuable audience insights. 4⃣ Community Building: Foster genuine connections with your audience through interactive content and conversations. 5⃣ Metrics That Matter: Track the right metrics to measure success and optimize your social media strategy. 👨💼 IIDM™ offers a comprehensive course that equips you with the skills and knowledge to dominate the social media landscape! Learn more about the course here 🔎 https://bit.ly/3Q1Fw9O #SocialMediaMarketing #2024Trends #IIDM #DigitalMarketing

3

1 Comment

Mastering Social Media Marketing in 2024 🎯 Social media moves fast, but with the right knowledge, you can dominate the game! Here are some key areas to focus on in 2024: 1⃣ Short-Form Video Explosion: Captivate audiences in seconds with engaging TikTok and Instagram Reels content. 2⃣ Hyper-Personalization: Leverage data to deliver targeted messages and experiences to your ideal customers. 3⃣ AI Power Up: Embrace automation tools to streamline tasks and gain valuable audience insights. 4⃣ Community Building: Foster genuine connections with your audience through interactive content and conversations. 5⃣ Metrics That Matter: Track the right metrics to measure success and optimize your social media strategy. 👨💼 IIDM™ offers a comprehensive course that equips you with the skills and knowledge to dominate the social media landscape! Learn more about the course here 🔎 https://bit.ly/3Q1Fw9O #SocialMediaMarketing #2024Trends #IIDM #DigitalMarketing

1

Mastering Social Media Marketing in 2024 🎯 Social media moves fast, but with the right knowledge, you can dominate the game! Here are some key areas to focus on in 2024: 1⃣ Short-Form Video Explosion: Captivate audiences in seconds with engaging TikTok and Instagram Reels content. 2⃣ Hyper-Personalization: Leverage data to deliver targeted messages and experiences to your ideal customers. 3⃣ AI Power Up: Embrace automation tools to streamline tasks and gain valuable audience insights. 4⃣ Community Building: Foster genuine connections with your audience through interactive content and conversations. 5⃣ Metrics That Matter: Track the right metrics to measure success and optimize your social media strategy. 👨💼 IIDM™ offers a comprehensive course that equips you with the skills and knowledge to dominate the social media landscape! Learn more about the course here 🔎 https://bit.ly/3Q1Fw9O #SocialMediaMarketing #2024Trends #IIDM #DigitalMarketing

1

Mastering Social Media Marketing in 2024 🎯 Social media moves fast, but with the right knowledge, you can dominate the game! Here are some key areas to focus on in 2024: 1⃣ Short-Form Video Explosion: Captivate audiences in seconds with engaging TikTok and Instagram Reels content. 2⃣ Hyper-Personalization: Leverage data to deliver targeted messages and experiences to your ideal customers. 3⃣ AI Power Up: Embrace automation tools to streamline tasks and gain valuable audience insights. 4⃣ Community Building: Foster genuine connections with your audience through interactive content and conversations. 5⃣ Metrics That Matter: Track the right metrics to measure success and optimize your social media strategy. 👨💼 IIDM™ offers a comprehensive course that equips you with the skills and knowledge to dominate the social media landscape! Learn more about the course here 🔎 https://bit.ly/3Q1Fw9O #SocialMediaMarketing #2024Trends #IIDM #DigitalMarketing

2

2 Comments

New Post: TikTok Shop’s SOAR Together Program Boosts SMBs - https://lnkd.in/gzTuytsG - TikTok Shop has announced a new initiative aimed at supporting small and medium-sized businesses (SMBs) on its platform. The Supporting Our Artisans and Retailers (SOAR) Together program will provide tailored support and resources to help SMBs and creators succeed on TikTok Shop. Nico Le Bourgeois, Head of TikTok Shop Operations in the US, said, “It’s important that entrepreneurs of all backgrounds on TikTok Shop feel supported in order to continue thriving in their creative and business endeavors. That’s why we’re extremely proud to unveil SOAR Together, our newest social impact program offering entrepreneurs tailored resources, mentorship, and networking opportunities in partnership with renowned organizations and professionals. By the end of the program, we hope participating sellers and creators feel even more empowered for the endless possibilities ahead for them on TikTok Shop.” The first two social impact programs under this initiative are designed to support women-owned and LGBTQIA+ businesses. Supporting Women-Owned Businesses The Women-Owned TikTok Shop Accelerator is a six-week program aimed at helping women-owned small businesses grow. According to the TikTok Economic Impact Report 2024, 81% of young female entrepreneurs under 30 believe that improving their TikTok marketing content is necessary to stay competitive. To support these entrepreneurs, TikTok Shop selected 15 US businesses to participate in the program. TikTok Shop is partnering with the Conscious Commerce Accelerator (CCA) and the Association of Women’s Business Centers (AWBC) to provide mentorship and growth opportunities. Tina Wells, a renowned retail and marketing industry thought leader, leads CCA. AWBC is the leading national voice for women’s entrepreneurship. Participants in the Women-Owned TikTok Shop Accelerator will attend custom courses on key business skills, including TikTok Shop basics, sales review, social media metrics analysis, engaging with influencers, and expanding profitably. A ceremony honoring program graduates will take place later this year. Supporting LGBTQIA+ Entrepreneurs TikTok Shop has also partnered with StartOut to support LGBTQIA+ entrepreneurs. This initiative will provide scholarships for 30 LGBTQIA+ owned businesses in the US. Participants will gain insights on growing and scaling their businesses through StartOut’s Founders Program. TikTok Shop’s partnership with StartOut will provide education, mentorship, and networking opportunities to help these businesses thrive. Image: Depositphotos This article, "TikTok Shop’s SOAR Together Program Boosts SMBs" was first published on Small Business Trends - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN

2

Most influencer collaboration contents online aren’t interesting They usually only focus on: → Product placement → Visuals → Copywriting While those 3 things are important. The best-performing ones are the ones that also involves: → Genuine storytelling → Audience research → Problem solving → Results-based improvements When all of these things combined, your influencer contents will get the ability to educate viewers while also entertain them! In this era of shoppertainment, it is important for brands to strive for the best content quality Unless you’re okay with burning your marketing budget for nothing! Have you implemented these key things? Repost with your thoughts if you think I missed some things!

60

7 Comments

The Science of Marketing: Ensuring Your Experiments are as Scientific as They are Creative 🧪🔬🎨 So, you've got a marketing hypothesis you want to test, like whether a larger font boosts retention. How do you go about it? Well, you could run another test with a smaller font, keeping variables like season and audience constant. But that's just the beginning. The real challenge lies in dealing with the real-world dynamics that can complicate such experiments. Unpredictable events, like a sudden change in consumer behavior or a competitor's move, can skew your results. So, how do you ensure your marketing tests are scientific? By following a rigorous process that includes defining your hypothesis, setting up a control group, and measuring the right metrics. By being aware of potential confounding variables and taking steps to minimize their impact. By being open to the possibility that your hypothesis might be wrong and being ready to learn from the results, no matter what they are. In the end, the science of marketing is about balancing the creative and the scientific, the art and the method. It's about using data to inform decisions, while also recognizing that not everything can be measured or controlled. It's about being both a scientist and an artist, a strategist and a storyteller. And that, my friend, is the true beauty of marketing. #marketingexperiments #scientificmethod #creativebalance

1