💸 Last two years saw revenue growth driven in major part by price increases. With inflation calming slightly (despite UK Dec numbers) and BRC reporting weak December numbers for retail in general, the brands who want to grow will have a choice on innovating, relooking at their PPA (Price Pack Architecture) or increasing promotional depth/frequency. Despite all the work done in '23 to optimize PPA, there will always be an ongoing need to monitor consumer demand against the wider economic and political fluctuations. 🛒 📈 To perform these checks quickly, accurately and cost effectively, check out EPIC Conjoint’s variety of rapid FMCG conjoint solutions - supermarket shelf, discounter/pallet, rack display, refrigerator, e-commerce. Click 🖱here https://lnkd.in/exDpWJzc #inflation #SmartPricing #recession #ConjointAnalysis #surveys