Mike’s® Hard Lemonade “Hard Days” Giveaway
OFFICIAL RULES
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. This GIVEAWAY is open only to legal residents of the 48 contiguous United States (EXCLUDING MARYLAND) and the District of Columbia who are 21 years of age or older at time of entry. Void in Alaska, hawaii, maryland, and wherEVER prohibited or restricted by law.
- Eligibility: The Mike’s® Hard Lemonade “Hard Days” Giveaway is open only to legal residents of the 48 Contiguous United States (excluding Maryland) and the District of Columbia who are 21 years of age or older at the time of entry. Void in Alaska, Hawaii, Maryland, and wherever prohibited or restricted by law. Employees, officers and directors of the following entities and members of their immediate families (defined as parent, child, sibling, spouse) or same households (whether related or not) are NOT eligible to participate in the Giveaway or win a Prize: Mark Anthony Brands Inc. (“Sponsor”), its parent company, subsidiaries, divisions, affiliates, advertising and promotion agencies as well as alcohol beverage licensees (i.e., alcohol beverage suppliers, importers, wholesalers, distributors and retailers). By participating in the Giveaway, entrants agree to abide by and be bound by these Official Rules and the decisions of Sponsor which shall be final and binding in all respects. All federal, state and local laws apply.
- Giveaway Period: Giveaway begins on August 22, 2024 and ends on September 19, 2024. Giveaway Period is comprised of four (4) weeks as per the following chart:
Week |
Start Date/Time* |
End Date/Time |
1 |
August 22, 2024 at/after 12:00:00 p.m. Eastern Time (“ET”) |
August 28, 2024 at 11:59:59 p.m. ET |
2 |
August 29, 2024 at/after 12:00:00 a.m. ET |
September 4, 2024 at 11:59:59 p.m. ET |
3 |
September 5, 2024 at/after 12:00:00 a.m. ET |
September 11, 2024 at 11:59:59 p.m. ET |
4 |
September 12, 2024 at/after 12:00:00 a.m. ET |
September 19, 2024 at 11:59:59 p.m. ET |
Actual start time depends on when the Mike’s® Hard Lemonade “Hard Days” Giveaway post is made each week to the official Mike’s® Hard Lemonade Instagram page, as discussed below. The Mike’s® Hard Lemonade “Hard Days” Giveaway post may not be made at the same time for all four (4) weeks of the Giveaway Period.
- How to Enter: To participate in the Giveaway, you must have internet access, and an Instagram account is required (which is set to public) for Giveaway entry. If you do not have an Instagram account, an Instagram account may be opened for free, at https://www.instagram.com, subject to the Terms of Instagram including but not limited to Instagram’s Terms of Use (found at https://help.instagram.com/). (To use Instagram, a compatible mobile device is required to download the Instagram “app.”) The promotion is in no way sponsored, endorsed or administered by, or associated with Instagram.
Entrants can enter the Giveaway as follows:
Access the official Mike’s® Hard Instagram page at https://www.instagram.com/mikeshardlemonade/ (@mikeshardlemonde). Follow @mikeshardlemonade (if you do not already), like the Mike’s® Hard Lemonade “Hard Days” Giveaway post for the corresponding week and, in a comment to the Giveaway post, Tell Mike’s® Hard Lemonade how hard your day was.
Be sure to also include #mikesharddaysgiveaway when posting a comment, so as to signify that you are entering a promotional Giveaway sponsored by Mark Anthony Brands Inc. in support of its Mike’s® Hard Lemonade products.
Sponsor assumes no responsibility for lost, late, damaged, stolen, misdirected, illegible, incomplete, inaccessible, incorrect, or garbled entries or other Giveaway materials, all of which are void. Facsimiles or mechanical reproductions will not be accepted. All entries become the property of Sponsor and will not be returned. Information collected in connection with this Giveaway will be used in accordance with Sponsor's Privacy Policy found at https://www.mikeshard.com/privacy/ and these Official Rules. In the event of any discrepancy between the Privacy Policy and these Official Rules, the Privacy Policy shall prevail, control and govern. You should also consult the Privacy Policy of Instagram (found at https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect).
- Submission Guidelines:
If comment does not include #mikesharddaysgiveaway, such comment will not result in entry. Comment will not result in entry if it is determined by Sponsor in its sole discretion not to be in compliance with the following Content Restrictions.
Content Restrictions:
- The comment must be original; that is, comment must not violate the trademark, copyright, right of privacy, right of publicity or other rights of any third party;
- The comment must not be inappropriate, obscene, or otherwise unfit for publication (e.g., comment includes hate speech [including without limitation sexist or misogynist content], profanity, advocate violence, drug use or any illegal act);
- The comment must be relevant to the theme of Tell Mike’s® Hard Lemonade how hard your day was;
- The comment must not adversely affect the business reputation or goodwill of Mark Anthony Brands Inc. or its Mike’s® Hard Lemonade products;
- The comment must be truthful in all material respects;
- The comment must not reference persons consuming alcohol beverages;
- The comment must not state or imply that the consumption of alcohol beverages is appropriate in conjunction with undertaking any task that requires concentration or physical coordination (e.g., operating a motor vehicle);
- The comment must not reference persons who are not of legal drinking age;
- The comment must not include any material that may be of appeal to persons who are not of legal drinking age.
Subject only to the rights retained by Meta Platforms, Inc. (to the extent applicable), entrant grants to Sponsor and its designees the non-exclusive, irrevocable, perpetual, worldwide, royalty-free, transferable, sublicenseable right and license to use, perform, exhibit, reproduce and/or otherwise exploit the comment in any manner and in any and all distribution channels, venues or media now known or hereafter devised, without further notice or any compensation to entrant. Entrant waives any “Moral Right of Authors” (Droit Moral) in the comment pursuant to U.S. law. Entrant further agrees, upon Sponsor’s request and without compensation, to sign any and all necessary and appropriate documents so as to effect, perfect or record such grant of license rights.
INSTAGRAM COMMENTS/ENTRIES REPRESENT SOLELY THE VIEWS/OPINIONS OF THE APPLICABLE ENTRANT AND DO NOT REFLECT THE VIEWS/OPINIONS OF SPONSOR IN ANY MANNER. SPONSOR IS MERELY REQUESTING PERSONS TO POST COMMENTS REGARDING THE THEME OF COMMUNICATING HOW HARD THEIR DAY WAS; AND, SPONSOR DISCLAIMS ANY AND ALL LIABILITY IN CONJUNCTION WITH SAME, INCLUDING BUT NOT LIMITED TO ANY RESPONSIBILITY FOR MODERATING, MONITORING OR REVIEWING COMMENTS POSTED BY ENTRANTS. SPONSOR WILL NOT EDIT OR MODIFY COMMENTS POSTED FOR THE GIVEAWAY IN CONJUNCTION WITH ADMINISTRATION OF THIS GIVEAWAY.
- Entry Restrictions: There is a limit of one (1) entry per person per week for a total of four (4) entries per person provided that the same, exact content is not submitted more than once and a person only enters using one (1) Instagram account. Violation of the entry limit will result in voiding of entries in excess of said limit. But, Sponsor reserves the right to void all entries (and disqualify entrant from the Giveaway altogether as well as to prohibit such entrant from participating in future promotions offered by Sponsor) if Sponsor determines in its sole discretion that a given person has engaged in egregious, blatant or repeated violations of the entry limit. Proof of submission of entry does not constitute proof of receipt of same or proof of entry. Receipt of entry may be acknowledged (including via comment posted by Sponsor on @mikeshardlemonade in response to comment posted by a given individual and/or Sponsor using the comment posted by a given individual in social media posts in support of this Giveaway and perhaps otherwise) but such acknowledgment does not constitute any representation of eligibility for the Giveaway nor is it otherwise binding upon Sponsor. Entries generated by script, macro, robotic, programmed or like means are prohibited and will be disqualified. Use of third-party entities (e.g., commercial Giveaway services) to enter Giveaway on a person's behalf voids entry, will result in disqualification from Giveaway and possible prohibition from participating in future promotions offered by Sponsor. In the event of a dispute over the identity of an entrant, entry will be deemed submitted by the Authorized Account Holder of the e-mail account associated with the Instagram account used to enter the Giveaway as of date of entry. Authorized Account Holder means the natural person who is assigned to an e-mail address by an Internet access provider, on-line service provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the e-mail address corresponding to the Instagram account used to participate in the Giveaway.
When participating in the Giveaway via mobile device, message and data rates may apply. You may be charged by your wireless carrier for participating in the Giveaway by using your mobile device. It is therefore recommended that you consult your wireless carrier’s pricing plan BEFORE participating in the Giveaway via your mobile device. Not all mobile devices offer wireless Internet access and wireless Internet access may not be available in all areas.
- Prizes:
Prizes are prize codes in various denominations, ranging from $25 to $225. Prize codes are redeemable at www.mikesharddaysrewards.com for merchandise item(s) of corresponding value. Prize codes expire December 31, 2024 at 11:59:59 p.m. ET; if not used by such time, prize code is forfeited, is void and Sponsor will have no liability to winner under any legal theory. In addition, prize codes are subject to the following conditions as well as those set forth on www.mikesharddaysrewards.com:
- Be careful in redeeming prize code at mikesharddaysrewards.com because, absent extraordinary circumstances (as determined by Sponsor in its sole discretion), once a prize code has been redeemed, such redemption is final and cannot be rescinded/reversed.
- Prize code may be redeemed for any merchandise item. Winner notification materials will suggest a merchandise item on mikesharddaysrewards.com for which prize code may be redeemed. Such suggestion is not in any way binding upon winner.
- If merchandise item for which prize code is redeemed is greater than its value, winner must supplement the value of prize codes with outside funds via one of the accepted payment methods.
- If merchandise item for which prize code is redeemed is less than its value, any remaining balance may be redeemed by the winner for other merchandise items of equal or less than the remaining balance (prior to the expiration date of December 31, 2024 at 11:59:59 p.m. ET.) If no merchandise of equal or less than the remaining balance is available on www.mikesharddaysrewards.com, then the remaining balance is void and Sponsor will have no liability to winner under any legal theory.
- To redeem prize code for merchandise item(s), winner must verify his/her age and may be required to otherwise confirm his/her identity and full compliance with these Official Rules. Failure to do so will result in voiding of prize code and Sponsor will have no liability to winner under any legal theory.
- Prize code cannot be redeemed for cash or credit.
- Prize code is NOT transferable by winner with any attempted transfer of the prize code constituting an act of tampering and fraud, as discussed below. Any attempted transfer is void and has no legal effect.
- Prize codes are NOT gift cards; rather, prize codes are electronic vouchers redeemable for prizing.
- To the fullest extent permitted by law, prize codes are the sole property of Sponsor with the winner waiving any proprietary rights in same.
- Prize code values will not be rounded up for purposes of prize redemption.
Should there be any inconsistency between these Official Rules and the restrictions set forth on www.mikesharddaysrewards.com, the latter will prevail, govern and control ONLY specifically with respect to the redemption of prize codes for merchandise items; and, in all other cases, these Official Rules will prevail, govern and control.
Denomination of Prize code |
Number available |
Week(s) available |
Number of Available per Week |
$225 |
1 |
Week 4 |
N/A |
$135 |
3 |
Week 2, 3, 4 |
1 per week (None available in Week 1) |
$125 |
1 |
Week 1 |
N/A |
$50 |
1 |
Week 2 |
N/A |
$35 |
4 |
Week 1, 2, 3, 4 |
1 per week |
$30 |
4 |
Week 1, 2, 3, 4 |
1 per week |
$25 |
6 |
Week 1, 2, 3, 4 |
2 per week for Weeks 1 & 3, 1 per week for Weeks 2 & 4 |
Non-winning eligible entries will be retained for subsequent weeks’ random drawings, as applicable.
†By posting notice to such effect on @mikeshardlemonade, Sponsor reserves the right to modify the week(s) in which one or more units of certain prize code denominations are available to be won.
**If prize(s) remain unawarded for any random drawing(s), Sponsor reserves the right to include such unawarded prize(s) in a subsequent week’s random drawing(s), as applicable. As such, the actual number of prizes available in a given week’s random drawing may differ from the number indicated in the chart. However, in no event will more than twenty (20) prizes be awarded.
TOTAL VALUE OF ALL PRIZES AVAILABLE TO BE AWARDED IN GIVEAWAY: $1,215.00.
Alcohol beverages are not part of any prize.
- Winners Determination/Odds: Winners will be selected via random drawing, with a separate random drawing for each week of the Giveaway Period as follows:
Week |
Approximate Drawing Date |
1 |
August 29, 2024 |
2 |
September 5, 2024 |
3 |
September 12, 2024 |
4 |
September 20, 2024 |
The decisions of Sponsor will be final in all matters relating to this Giveaway. Odds of winning a prize depends on the number of eligible entries received for the applicable week’s random drawing. (For the avoidance of doubt, as long as a comment is in compliance with these Official Rules [including the Content Restrictions as set forth above], the nature/quality of such content will not be taken into account in the winner selection procedure.) Potential winners will be notified by direct message from @mikeshardlemonade. IT IS THE INDIVIDUAL’S RESPONSIBILITY TO ASSURE THAT HIS/HER INSTAGRAM PRIVACY SETTINGS ALLOW FOR @MIKESHARDLEMONADE TO NOTIFY HIM/HER VIA DIRECT MESSAGE INCLUDING SETTING HIS/HER INSTAGRAM PROFILE TO “PUBLIC.”
All potential winners will be required to respond to the potential winner direct message notification within two (2) days of date indicated on notification materials. Winner will be required to (electronically) sign a Release in response to the notification materials within two (2) business days of date indicated thereon (The electronic signature shall have the same legal force and effect as a hand-signed document.) Potential winner must provide valid government-issued photo identification (e.g., driver’s license or passport) when signing Release. The Release will include potential winner’s acceptance of and agreement to these Official Rules. In the event of noncompliance with this requirement or if a potential winner cannot be contacted for any reason, prize will be forfeited without compensation of any kind. If prize is forfeited by a potential winner, an alternate winner may be selected from among all remaining eligible entries received for the applicable random drawing.
Except where prohibited, acceptance of prize constitutes a winner’s consent to use of his/her name, likeness and biographical data for advertising and promotional purposes without additional compensation.
- Prize Restrictions: Limit of one (1) Prize per family, address or household. Entry in the Giveaway constitutes an entrant’s full and unconditional agreement to abide by and accept the terms and conditions of these Official Rules. No prize substitution or cash redemption except at Sponsor’s sole discretion due to unavailability for any reason and only then for prize of comparable value. A prize is not transferable except as expressly stated herein or with Sponsor’s prior consent which may be granted or withheld in its sole discretion without liability of any kind. All federal, state and local taxes on a prize are each winner’s sole responsibility. By accepting a prize, a winner waives the right to assert as a cost of winning a prize, any and all costs of redemption or travel to redeem a prize and any and all liability that might arise from redeeming or seeking to redeem a prize. Each winner also accepts sole responsibility for any miscellaneous costs relating to acceptance of a prize.
Taxes on a Prize are each winner’s sole responsibility. Upon receipt of a Prize, each winner shall be required to comply with any and all applicable federal, state and local law, rules and regulations.
Sponsor makes no warranties, and hereby disclaims any and all warranties, express or implied, concerning any prize furnished in connection with this Giveaway. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, EACH PRIZE (THAT IS, THE PRIZE CODE AND THE MERCHANDISE ITEM[S] FOR WHICH IT IS REDEEMED BY WINNER) IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSOR HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT.
- Releases: By participating, entrant indemnifies, releases and agrees to hold harmless (a) Mark Anthony Brands Inc., its parent company, subsidiaries, divisions, affiliates, and advertising and promotion agencies; (b) the directors, officers, agents, representatives, shareholders, employees, successors and assigns of any of the above organizations; and (c) Meta Platforms, Inc. (“Released Entities”) from any and all liability arising from participating in the Giveaway, any Giveaway-related activity and/or the acceptance, receipt, possession or use/misuse of any prize [i.e., the prize code and the merchandise item{s} for which it is redeemed by winner](as applicable). Without limiting the foregoing, Mark Anthony Brands Inc. makes no representation, warranty or guarantee of any kind regarding any prize; this includes but is not limited to the warranty of merchantability or fitness for intended purpose. Except where prohibited by law, acceptance of a prize constitutes winner’s agreement to the use of his/her name, address (city, state), likeness, voice, photograph or other indicia of persona and/or statements regarding the Sponsor or the Giveaway for advertising, publicity and trade purposes by Sponsor without further compensation or any notice or approval of any kind.
- Limitations of Liability: Sponsor’s computer is the official clock for all purposes of the Giveaway. Sponsor assumes no responsibility under any legal theory for (a) any incomplete, incorrect or inaccurate information whether caused by web site users, tampering, hacking or by any of the equipment or programming associated with or utilized in the Giveaway or by any technical or human error; (b) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of any web site or entries; (c) any problems or technical malfunctions of any telephone network or lines, computer on-line-systems, servers or providers, computer equipment, software, programming or failure of e-mail on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof, or for injury or damage to entrant’s or to any other person’s mobile device (or any information/materials stored thereon) related to or resulting from downloading materials from any web site or participating in the Giveaway; (d) entries being inaccessible, irregular or defective in any respect due to filtering by or other operation of the functionality of Instagram; and (e) late, lost, illegible/garbled, incomplete, damaged, inaccessible, corrupted or jumbled e-mail transmissions or entries regardless of cause (and, all such entries are void.)
- Force Majeure: If the Giveaway are not capable of running as originally planned for any reason beyond the control of Sponsor (e.g., natural disaster, pandemic/epidemic, unauthorized intervention, fraud, civil commotion), Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Giveaway and conduct the Giveaway and select the winners for each affected week’s random drawing(s) from among all eligible entries received for such affected week’s random drawing prior to the action taken by Sponsor or otherwise in a manner which is fair, equitable and in accordance with these Official Rules, as determined by Sponsor in its sole discretion. Notice of such action by Sponsor will be posted on the Mike’s® Hard Lemonade Instagram page.
- Tampering: ANY ATTEMPT BY A PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS GIVEAWAY OR TO DEFRAUD SPONSOR IN CONJUNCTION WITH THE GIVEAWAY IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH PERSON FROM THE GIVEAWAY (IF APPLICABLE), PROHIBIT SUCH PERSON FROM PARTICIPATING IN FUTURE PROMOTIONS OFFERED BY SPONSOR, AS WELL AS TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
- Additional Conditions of Participation: Sponsor is not responsible for any typographical, technical, or other error in the printing of the offer, administration of the Giveaway or in the announcement of the prizes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Giveaway materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, control and govern. (However, as discussed above, the restrictions set forth on www.mikesharddaysrewards.com supersede these Official Rules ONLY specifically with respect to the redemption of prize codes for merchandise items.) If a Giveaway entry for a given week’s random drawing is lost, destroyed or corrupted, the entrant’s sole remedy shall be receipt of a replacement entry for such week’s random drawing, if feasible; if not feasible (as determined by Sponsor in its sole discretion), Sponsor shall not have any liability of any kind relative to same. Only the type and quantity of prizes described in these Official Rules (that is, twenty [20] prizes in total) are available to be won in the Giveaway. Sponsor’s failure to enforce any provision of these Official Rules in a given instance shall not represent the waiver of such provision. Should a court of competent jurisdiction deem a given provision of these Official Rules to be invalid, illegal, or unenforceable, such provision will be replaced with a substitute provision which is valid/legal/enforceable and most closely approximates the original intent of Sponsor. The invalidity, illegality or unenforceability of any provision of these Official Rules shall not affect the validity, legality or enforceability of any other provision of these Official Rules.
- Disputes: This Giveaway is governed by the laws of the State of Illinois, without respect to conflict of law/choice of law doctrines of Illinois (or of any other jurisdiction which would lead to the application of the law of any jurisdiction other than Illinois). To the fullest extent permitted by law, as a condition of participating in the Giveaway, entrant agrees (a) that any and all disputes regarding the Giveaway which cannot be resolved between the parties shall be resolved individually, without resort to any form of class action, exclusively before a federal or state court located in Cook County, Illinois; (b) to the personal jurisdiction of such courts and to waive any right of inconvenient forum, change of venue or any like right; (c) that any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred in participating in the Giveaway (if any), but in no event attorney’s fees, with all other forms of remedy – including but not limited to punitive, incidental, or consequential damages and injunctive relief – being expressly waived.
- Winners List: For winners list, please send a self-addressed stamped envelope to “MHL Hard Days Giveaway Sweeps”, 167 N. Green Street, 6th Floor, Chicago, IL 60607. All requests must be received by October 18, 2024. Winners’ list will be available after November 1, 2024.
Sponsor: Mark Anthony Brands Inc., Chicago, IL
All Registered Trademarks, used under license by Mike’s Hard Lemonade Co., Chicago, IL.
MIKE’S IS HARD. SO IS PRISON. DON’T DRIVE DRUNK ® PREMIUM MALT BEVERAGE.