hundeland brand profile in Germany 2022
When it comes to pet supply online shop users, brand awareness of hundeland is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is hundeland in Germany?
In total, 7% of German pet supply online shop users say they like hundeland. However, in actuality, among the 28% of German respondents who know hundeland, 25% of people like the brand.
What is the usage share of hundeland in Germany?
All in all, 6% of pet supply online shop users in Germany use hundeland. That means, of the 28% who know the brand, 21% use them.
How loyal are the customers of hundeland?
Around 4% of pet supply online shop users in Germany say they are likely to use hundeland again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around hundeland in Germany?
In July 2022, about 5% of German pet supply online shop users had heard about hundeland in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around hundeland in Germany.
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