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Vinny O'Brien
Oct 5, 20239 min read
What got us here, won't get us there. The UK retail Top500 break down.
#eCommerce The UKTop500 from RetailX is always stacked. Thank you Ian Jindal and all your contributors for another bountiful piece of...
Vinny O'Brien
Oct 5, 20237 min read
Bob Dylan walked into a bar and mumbles. No one understood him either.
I cite a book named the inevitable alot. It is central to my thought processes. It usually happens in an unconscious way, just there,...
Vinny O'Brien
Oct 5, 20237 min read
It was the best of times. It was the blurst of times. Why did we hire those monkeys.
When life imitates art. Or the Simpsons at least. But then the Simpsons predicts everything. From Groening, to groaning. Life in...
Vinny O'Brien
Oct 5, 20238 min read
A red herring and a pig wearing lipstick meet in a bar. Both forget their wallets.
Over the last 2/3 years I actively tracked ASOS and its performance. They have been in trouble since late last year and their turnaround...
Vinny O'Brien
Oct 5, 20238 min read
Blame it on the weather, man.
We rely on the weather for so many things, but at it's simplest, and for most people, we wake up hoping for sunshine. It just makes life...
vinny655
Oct 5, 20236 min read
Insomnia. Inception. Larceny. Following. eCommerce and the Christopher Nolan effect.
2023 has been a blur. In this week alone, in my world, "How quickly it's gone" has replaced the Irish small talk go to of the weather by...
Paul Gerard
Feb 2, 20232 min read
Putting the Power in the Shopper's Hands: The Demand for Valuable and Convenient Shopping
Shopping is no longer just a chore - it's a lifestyle! And with e-commerce taking over, we can now shop from the comfort of our homes....
Paul Gerard
Feb 1, 20232 min read
How to Grow Your Amazon Business: A Step-by-Step Guide
Are you ready to take your Amazon business to the next level? With the right strategies, you can increase your sales, reach more...
vinny655
Oct 13, 20221 min read
Amazon Prime early is a marketing masterclass
Amazon has just forced your Christmas strategy. For years, they have disrupted trade cycles for marketers and traders. This year is no...
Vinny O'Brien
Sep 21, 20222 min read
Amazon has the key to unlocking ecommerce in Ireland - at scale
#ecommerce Why is Amazon in the news in Ireland? Attached is the why, courtesy of our partner Aidan Duffy - a report put together for...
vinny655
Sep 16, 20222 min read
Are you Data Driven?
#eCommerce Free download # 3 Metrics that matter -for #DTC #marketplaces and #retailmedia Another guide built by Colin Lewis and I with...
Vinny O'Brien
Sep 8, 20225 min read
Hey personalisation, change your name | This is not a party political broadcast
The tech and media landscape needs to "rebrand" itself and better define it's tone of voice. Personalisation as a category in ecommerce...
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