The 10 Most Clicked On Emails in May
Here are the emails that got the most hits during the month on ReallyGoodEmails.com along with insights that we have gathered about them.
Each month, Really Good Emails receives tons of submissions of, well, really good emails. Those emails get posted on the site and categorized for easy browsing and search. But what makes the 10 below special are their ability to get the attention amongst all the other emails submitted to the site. You could call it the crème de la crème. If you designed one of these emails, then get ready for a whole lot of high-fives coming your way. Without further ado, here are the top 10 for May (in reverse order — just how David Letterman likes it):
#10.
Subject: Introducing commenting, a better way to get feedback
Sender:
Dropbox
Submitter’s Note: Dropbox does a great job of using accompanying illustrations to make this email feel really welcoming and follows it up with an animated gif. Smart way to keep people moving down the email to the intended CTA.
#9.
Subject: Boom shakalak! Let’s get started.
Sender:
TicTail
Submitter’s Note: TicTail is really a beautiful app with a detail for onboarding and making the process of starting a shop really simple. This email is a good example of a friendly email design with a clear call to action and great hierarchy in the typography.
#8.
Subject: Hi [name]! Time to start earning!
Sender:
ibotta
Submitter’s Note:
Great onboarding experience with suggestions on how to get started and a reminder how the app works.
#7.
Subject: 5 homes inspiring travelers this week
Sender:
AirBNB
Submitter’s Note:
Not only does AirBNB have great images of the places you can stay, the use of reviews pulled into the email are a good touch. I would have liked it more if they had sent me something more relevant, as these 5 are places that I haven’t searched the site for before.
#6.
Subject: Designer Spotlight: MVMT Watches
Sender:
Fab
Submitter’s Note:
Great intro to a brand that I was not aware of by using a mixture of lifestyle and product shots. The grid was well broken up, but could have been better utilized for mobile.
#5.
Subject:
Massive new icon set + Bolt UI Kit 50% Off
Sender:
UI8
Submitter’s Note:
UI8 uses simple icons, bold colors, rounded corners, and great imagery for a clean, consistent look.
The copy was good at clearly defining what the value was, without an over-the-top “50% OFF!” that you would see from other sites.
#4.
Subject:
Introducing the new Macbook
Sender:
Apple
Submitter’s Note: Beautiful photography and a lot of confidence and mystery can really motivate a click through. This email does just that.
#3.
Subject:
Yay, 2 million members and counting! See when you joined Canva
Sender:
Canva
Submitter’s Note:
This is a nice way of using data to encourage a customer and make them feel connected to the app. The colors are strong and things feel relaxing and enticing.
#2.
Subject:
Designing Women: Ten Perfect Mother’s Day Gifts For Your Modern Mom
Sender:
Bezar
Submitter’s Note:
Yellow is a pleasant surprise in the inbox. It instantly got my attention and the layout kept me scrolling.
#1.
Subject:
How BuzzFeed uses email marketing to drive their phenomenal growth
Sender:
Campaign Monitor
Submitter’s Note:
What interests me about this newsletter is that I got two of them, but both quite different in style. It’s important to try out your emails in unique ways and see how things affect and motivate your customers. Campaign Monitor is doing a great job of that here.
*The other version of the email can be found here.
Trends:
With the amazing emails submitted last month, we saw in uptick in the color yellow for accents, CTAs, and backgrounds. Visually, there were more one-column designs submitted this week than multiple columns which had large imagery and usually text overlayed.
As for subject lines, there was an increase in the use of numbers in them, such as “You have 6 new things,” “10 books to make you think…,” and “Try version 2.0.” A variation of “big” was used more often this month (huge, massive, oversized) as well.
Additionally, there were some great text-only emails submitted this month but were sadly looked over by most visitors on the site due to the visually compelling alternatives.
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This post was written by Mike Nelson (@mevlow) of Really Good Emails. Mike was the marketing director of an Inc 500 company, IRCE 500, and taught at the graduate level. Now he works with consumer brands with their online strategy and enjoys not shaving and eating ethnic foods.
Matthew Smith (@whale), is the Captain on The Fathom & Draft, a treasure hunting ship. He’s also the founder of Really Good Emails, dedicated to showcasing and creating discussion around the best product emails around.
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