Tracking data generated $31B globally in 2020 (19% CAGR), but provides limited ROI for marketers and invades consumer privacy. Bixy replaces banner ads with interactive, rewarding widgets that collect customer preferences in exchange for value. Consumers monetize their data and brands replace inaccurate data with precise 1st party data (1PD). 1PD can improve email marketing, ad targeting, direct mail, eCommerce and other marketing capabilities.