IRIS PERU

GRM Global Research Marketing

Giuliana Reyna

Managing Director

19 years of experience in the field

GRM Global Research Marketing

Giuliana Reyna is Managing Director of Global Research Marketing.

She has 19 years of experience in the field of market research including international experience in Paraguay, Argentina and Chile; and a degree in psychology, and master in commercial and marketing management.

Founded in 2008 Global Research Marketing - GRM - is a leading independent Peruvian market research agency based in Lima. We offer a full range of advanced quantitative and qualitative studies to a broad range of national and international clients. GRM conducts innovative and personalized market research in industries which include; Logistics, Pharmacuetical, Retail, Automotive and Financial Services.

Our philosophy is to achieve total satisfaction, by tailoring projects to the specific needs of each individual client.

Our mission is to work closely with our customers as a strategic partner offering the best possible market intelligence to our clients, with a tangible return on investment.

Our vision is to be known as a market research agency which provides a highly personalized service in a professional, transparent, honest and ethical manner.

Global Research Marketing is a member of APEIM (Asociación Peruana de Empresas de Investigación de Mercados) The Peruvian Association of Market Research Agencies.

GRM regularly publishing the results of our own various studies in mainstream local media. This includes studies on nationwide economic prospects at executive level, current affairs, how people celebrate mother's day, and Christmas holidays.

Examples of Studies Offered

Market Research:
Consumer behavior
Consumption habits
Product; product testing, concept, container
Distribution, marketing and promotions
Image and brand positioning
Exploratory before quantitative studies
Motivational

Quality Studies:
Customer Service
Quality of Service

Social Studies:
Opinion Studies
Working environment

Ethnographic Studies:
Experiential and accompanying studies.

Advertising and communication research:
Pre-test advertising
Post-test advertising
Evaluation of effectiveness in advertising

Air France

BMW

Backus

Bolsa de Valores Lima

Braedt

Burger King

Celima

Cemex

Chilis

Coca Cola

Concyssa

Diners Club International

GS1 Peru

Gloria

Honda

KFC

Lan

Lima Airport Partners

Metro (Cencosud)

PWC

Pizza Hut

Prom Peru

Renzo Costa

SAB Miller

Saga Falabella

Schering-Plough

Sika

Sodimac

Starbucks

Supermercados Peruanos

Universidad San Ignacio de Loyola

Yobel