What happens when purpose meets #strategy in #marketing?
Last month, Clozette Indonesia’s Managing Director, CM Rolly Pane, took the stage at the MMA Impact conference as the moderator of an inspiring panel discussion on ‘Cause Marketing: Driving Business with Purpose.’
Rolly was joined by industry trailblazers, including Amir Widjaja, Executive Director for Marketing & Lifestyle at OCBC, Andy Budiman, CEO of Kompas Budiman; and Elvin Rahardja, CMO at Pizza Hut on the panel. Together, they explored how integrating social and environmental initiatives into marketing not only resonates with Gen Z and millennial audiences but also fosters authentic connections and loyalty beyond metrics.
The discussion highlighted the transformative power of cause marketing in creating purpose-driven #campaigns that matter today. A big thank you to MMA Impact for the opportunity to contribute to this meaningful dialogue!