The Alliance for Audited Media (AAM) and BPA Worldwide have received the approval from their members to complete their merger and become the largest media auditing organization in the world.

AAM and BPA customers will continue to receive their respective products and services, with improvements planned over time.

AAM, with more than 100 years of experience in media audits, is a leader in omnichannel verification with expertise across digital, print, out-of-home, and advertising technology. BPA has been providing media audience certifications for more than 90 years and is one of the largest auditors of media in the world in terms of membership, which consists of media owners, marketer companies, and advertising agencies. In addition to its U.S. headquarters, BPA operates offices in Canada, UK, China, and the Middle East.