Raise money for the causes you care most about. For free.

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Together we've raised
£10,431,391
for global causes

Our Mission

Changing the world — together

At My Good-Loop we're harnessing consumer power and advertising billions, donating 50% of ad spend to charity - connecting you with brands to fund the causes you care most about.

Our Impact

As Featured In

The My.Good-Loop Story

Converting the multi-billion dollar online advertising industry into a force for good - with you.

We can make things happen

Our amazing community has so far supported everything from childhood literacy to coral reef protection and Black Lives Matter.

How it all began

My.Good-Loop is brought you by the team at Good-Loop, founded by Amy Williams and Daniel Winterstein.


We're delighted to name Good-Loop as one of our partners. By simply watching an advert, users can contribute to the WWF's mission of creating a world where people and wildlife can thrive together.
Chiara Cadel,
Partnerships manager, WWF
wwf

Thanks to (Good-Loop) and their viewers, over £20,000 has been raised for our organisation.

Funds such as these help us to stand up for bees and other insects, work with farmers, organisations and landowners to manage their land in wildlife-friendly ways, and support our work to secure better protection for our precious marine mammals.

Leanne Manchester,
Digital marketing manager, The Wildlife Trusts
wwf

We are delighted to be working with Good-Loop and their partnering brands. Good-Loop are incredibly proactive and deliver excellent levels of stewardship.

Donation values have recently doubled and they continue to support children throughout the globe by partnering with Save the Children. Over £45,000 has been raised in the short period our partnership has been established. Sincere thanks for your ongoing support.

Becca McNair,
Community fundraising and engagement manager, Save The Children UK
wwf
world-map

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Start transforming your web browsing and data into life saving vaccines, meals for children in need, habitats for endangered animals, plus many more good causes.

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MY.GOOD-LOOP

By Good-Loop

Good for the planet

Supporting responsible journalism

50% of ad fees to charity

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