HEYTEA

heytea-logo

HeyTea is a Chinese tea shop that specializes in cheese-topped tea and fruit tea. In 2012, HEYTEA originated from an alley in the riverside. Originally known as ROYALTEA , the royal tea was completely upgraded to the registered brand HEYTEA.

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HEYTEA

Social Links:

Industry:
Food And Beverage Retail Tea

Founded:
2012-01-01

Status:
Active

Email Addresses:
[email protected]

Total Funding:
595.15 M USD

Technology used in webpage:
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Current Employees Featured

kelly-chan_image

Kelly Chan
Kelly Chan Chief Technology Officer @ HeyTea
Chief Technology Officer
2017-01-01

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Yunqi Nie
Yunqi Nie Founder @ HeyTea
Founder

Founder


yunqi-nie_image

Yunqi Nie

Acquisitions List

Date Company Article Price
2021-11-12 Yecuishan Yecuishan acquired by HeyTea N/A

Investors List

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Hillhouse Capital Group

Hillhouse Capital Group investment in Series D - HeyTea

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Coatue

Coatue investment in Series D - HeyTea

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Longzhu Capital

Longzhu Capital investment in Series D - HeyTea

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Black Ant Capital

Black Ant Capital investment in Series D - HeyTea

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Sequoia Capital China

Sequoia Capital China investment in Series D - HeyTea

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Temasek Holdings

Temasek Holdings investment in Series D - HeyTea

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IDG Capital

IDG Capital investment in Series D - HeyTea

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Boquan He

Boquan He investment in Series D - HeyTea

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Tencent

Tencent investment in Series D - HeyTea

coatue_image

Coatue

Coatue investment in Series D - HeyTea

Investments List

Date Company Article Money raised
2021-10-27 WAT HeyTea investment in Series A - WAT N/A
2021-10-15 Heqi Taotao HeyTea investment in Venture Round - Heqi Taotao N/A
2021-08-16 Seesaw Coffee HeyTea investment in Series A - Seesaw Coffee 15.45 M USD
2021-07-22 Seesaw Coffee HeyTea investment in Series A - Seesaw Coffee 100 M CNY

More informations about "HeyTea"

HeyTea - Crunchbase Investor Profile & Investments

HeyTea may be growing as it has recently made its debut in the United States with a new store in New York, which is a significant step in international expansion. Additionally, the inaugural US …See details»

HeyTea Company Profile 2024: Valuation, Funding

HeyTea General Information Description. Operator of a Chinese tea franchise intended to provide unique beverages. The company specializes in fruit tea, cheese incorporated tea, and offers instant milk, fruit and traditional Chinese …See details»

Org Chart HeyTea - The Official Board

HeyTea has 11 executives. HeyTea; Please confirm your deletion . Delete or Cancel . Unfortunately, you don't own enough credit to see this new org chart. To continue, you can …See details»

HeyTea — On Creating Tea Culture 2.0 (1/2) - Medium

Mar 18, 2021 HeyTea entered the second stage of development from 2016 to 2017 by expanding cross regions and setting its symbolic impact across the internet. In 2016, after completing store expansion in ...See details»

HeyTea - Funding, Financials, Valuation & Investors - Crunchbase

HeyTea is a Chinese tea shop that specializes in cheese-topped tea and fruit tea. Search Crunchbase. Start Free Trial . Chrome Extension. Solutions. Products. Resources. ... How …See details»

HeyTea — On Creating Tea Culture 2.0 (2/2) - Medium

Mar 28, 2021 A study of HeyTea’s innovation to bring inspiration to the beverage market 2.0 in China. More than eight years have passed since HeyTea’s first physical store opened in 2012.See details»

30 Under 30 Asia 2019: This 27-Year-Old Is Reshaping …

Apr 1, 2019 Today, HEYTEA sells more than 2,000 cups of tea a day in each of its 170 stores across China, with revenues topping 1 billion yuan ($150 million) last year, according to Nie.Investors are taking ...See details»

China’s Heytea ramps up international expansion amid …

Jul 4, 2024 Heytea has 22 stores in development in the US to add to its two sites in New York. Heytea opened a further 800 net new stores during the first six months of 2024, primarily in China but also including a first store in South …See details»

HeyTea - Investments, Portfolio & Company Exits - Crunchbase

Nov 12, 2021 HeyTea has made 5 investments. Their most recent investment was on Jun 21, 2022 , when Minority Coffee raised HeyTea has acquired Yecuishan on Nov 12, 2021 . …See details»

HeyTea | Briefing, News, Analysis, Research, Data - EqualOcean

Jan 1, 2012 HeyTea, founded in May, 2015 and headquartered in Shenzhen, is a tea brewing business. Established by Nie Yunchen and Liu Zhichao, the company has received financings …See details»

Heytea revolutionizes Chinese tea market with differentiated ...

Mar 27, 2019 Don't wait – gain the unique insights needed to drive your organization forward. ... Heytea is capitalizing on this growth by changing young Chinese consumers’ perception that …See details»

HeyTea Company Profile - Office Locations, Competitors, Revenue …

HeyTea has 5 employees at their 1 location and $77.65 m in total funding,. See insights on HeyTea including office locations, competitors, revenue, financials, executives, subsidiaries …See details»

The New-Style Tea in China: The Marketing Strategy of HEYTEA

Jan 3, 2022 The case analyzes the marketing mix adopted by HEYTEA to differentiate its brand from its competitors and create a unique brand image. In detailing HEYTEA’s marketing mix, …See details»

Heytea CEO talks global expansion and shaking up the beverage …

Aug 2, 2024 Heytea CEO talks global expansion and shaking up the beverage market. By Tamera Francis Aug 2, 2024. Text Size. The demand for small, affordable, everyday luxuries …See details»

HEYTEA, China's New Style Tea Originator, Takes Stage in the U.S.

Dec 8, 2023 HEYTEA's first U.S. store officially opened today. The store is located in the heart of Broadway, in Midtown. New York landmarks such as Times Square, the Empire State …See details»

HEYTEA: A Gen Z’s Choice - Medium

May 3, 2021 The Marketing Campaign with “Happy Poker” Since HEYTEA is a newly founded brand and developed in the Internet age. The main target customers are the young generation …See details»

Heytea Marketing Strategy 2024: A Case Study – Latterly.org

Jul 22, 2024 HEYTEA’s marketing strategy insights reveal a dynamic mix of omni-channel operations, leveraging both offline stores and online platforms to enhance customer …See details»

“Blending Tradition with Trend: Inside HEYTEA’s ‘Hey ... - Medium

Dec 4, 2023 HEYTEA, an innovative tea drink chain with over 1,000 stores in China and expanding internationally, recently launched the “Hey Buddha” (佛喜) tea latte campaign in …See details»

Heytea announces first Canadian location will be in Burnaby

The originator of “New-Style Tea” and “Cheese Tea” is officially slated to land in Metro Vancouver: Heytea. This famous drink chain originated in China and has since grown to operate locations …See details»

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