IDEATEST

We are a business consultation firm focused on the implementation of a novel experimentation and data-driven decision making process. Our process accelerates the adoption of innovative business by clients with evidence based on the go-to-market process. According to Research, the most common reason for new business ideas to fail is its validation based on assumptions and opinions of others instead of real data emerging from the business idea. That is why at IdeaTest we have developed a different... approach to explore business ideas: Test ideas and take decisions based on real and hard data before making any relevant money and time investments. Through our services, IdeaTest helps you to run experiments so you can make decisions based on data rather than opinions. This is done in an easier and cheaper way than using traditional methods.​ ​ Here are some reasons why we can help you: ​ IdeaTest Team has academic, professional and entrepreneurial experience in launching more than 30 successful products, services and business initiatives. ​ IdeaTest Team uses methods and tools used by some of the most innovative and successful companies in the world. ​ IdeaTest team has learned and worked with leading experts in this field like Alberto Savoia, Steve Blank and leading consultancy firms like McKinsey, Accenture, BCG, IDEO and Fjord. And most importantly… IdeaTest Team has been learning through practice how to improve the chances of success through several launched services … but also some failures! In fact, failures are important! If you fail fast and cheap, you will increase your chances of being successful!More