INITIATIVE

Initiative is a performance-led media communications company that transforms media exchanges into marketing results through a commitment to performance. Initiative believes that all marketing should be performance-driven. Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals. This commitment to performance is at the heart of Initiative's unique process and culture. Owned by the Interpublic Group, Initiative is pa... rt of media management group Mediabrands and a partner of Magna, IPGâ€:tm:s centralized media negotiation entity. Initiative employs more than 2500 talented professionals, working in 91 offices across 70 markets, worldwide. Initiativeâ€:tm:s comprehensive range of performance-led communications services include: research and insight, media planning and buying, digital communications solutions, content creation, and evaluation and accountability services.
INITIATIVE
Industry:
Advertising Digital Media Innovation Management Marketing
Founded:
1970-01-01
Address:
New York, New York, United States
Country:
United States
Website Url:
http://www.initiative.com
Total Employee:
5001+
Status:
Active
Contact:
(212) 605-7000
Email Addresses:
[email protected]
Technology used in webpage:
LetsEncrypt Google Tag Manager Content Delivery Network Font Awesome Domain Not Resolving Mobile Non Scaleable Content Nginx Google Maps ReCAPTCHA AJAX Libraries API
Similar Organizations
Edelman India
Edelman India is a global communications marketing firm.
Lumentus Social
Lumentus Social is a social media platform.
Mindgruve
A Modern Marketing Agency. Ideas connecting brands to people.
MindShare
Mindshare is a global media agency network and the home of adaptive marketing.
Mobisummer
Mobisummer is a leading global mobile network.
Presentify
Presentify offers a global visual communication solution.
Sparks
Sparks is a digital experiential marketing agency that specialize in creating connection.
Current Employees Featured
Founder
Newest Events participated
Official Site Inspections
http://www.initiative.com Semrush global rank: 763.2 K Semrush visits lastest month: 52.32 K
- Host name: 141.193.213.20
- IP address: 141.193.213.20
- Location: United States
- Latitude: 37.751
- Longitude: -97.822
- Timezone: America/Chicago

More informations about "Initiative"
Initiative - Crunchbase Company Profile & Funding
Initiative is a performance-led media communications company that transforms media exchanges into marketing results through a commitment to performance. Initiative believes that all …See details»
Initiative - LinkedIn
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by ...See details»
People – Initiative
The Initiative community is among the most diverse and talented in the industry. We champion what makes each person unique, while creating an environment where everyone feels they …See details»
Initiative (agency) - Wikipedia
Initiative is an American media planning and buying agency that is part of IPG Mediabrands, the media buying arm of multinational holding company Interpublic Group of Companies. [2]See details»
Work – Initiative
Amid a 20% surge in crime victimization among Dutch citizens last year, a desperately understaffed Dutch Police Force faced an increase in unsolved cases. Eyewitness tips became the critical divide between solving crimes and …See details»
Initiative vs. Organization - What's the Difference? | This vs. That
Initiative refers to the ability to take action and make decisions independently, while organization involves the skill of planning and coordinating tasks efficiently. While initiative is essential for …See details»
Initiative - Overview, News & Similar companies | ZoomInfo.com
Aug 31, 2023 View Initiative (www.initiative.com) location in New York, United States , revenue, industry and description. Find related and similar companies as well as employees by title and …See details»
Initiative vs Organization - What's the difference? - WikiDiff
As nouns the difference between initiative and organization is that initiative is a beginning; a first move while organization is the quality of being organized. As an adjective initiative is serving …See details»
10 examples of initiatives in the work environment - Indeed
Mar 4, 2025 Discover a list of 10 useful examples of initiatives in the workplace and read some practical tips for helping you to use your initiative more at work.See details»
Strategic Initiatives: Key Types, How to Develop and Execute Them
A guide to developing and executing strategic initiatives, covering steps for success and different types of strategies to drive organizational growth.See details»
Strategic Initiatives: Key Types & Development - kpifire.com
Sep 18, 2024 A strategic initiative is a focused effort undertaken by an organization to develop and achieve clear goals. Initiatives are typically aligned with the company’s overall strategy …See details»
Strategic Initiatives: Definition, Characteristics and Types
Mar 3, 2025 To implement strategic initiatives, it's important to understand what they are and how they work. In this article, we define strategic initiatives, look at some of their common …See details»
What Are Strategic Initiatives? [+ Examples] | HR Glossary – AIHR
What is the role of strategic initiatives? The role of strategic initiatives is to translate an organization’s vision and goals into actionable projects that drive growth and competitive …See details»
Toronto – Initiative
100 WEST 33RD. 4TH FLOOR. NEW YORK, NY 10001, USSee details»
INITIATIVE Definition & Meaning - Merriam-Webster
The meaning of INITIATIVE is an introductory step. How to use initiative in a sentence.See details»
Demystifying Strategic Initiatives: Definition, Types & Examples
Mar 6, 2025 A strategic initiative is an important asset to every organization’s executive. It’s a way to convey plans to achieve strategic goals or outline long-term visions for the business or …See details»
Organization-Wide Initiatives: A Roadmap to Success - Medium
Oct 13, 2024 Success in organization-wide initiatives? Learn how to plan, quantify impact, secure leadership buy-in, communicate, and collaborate.See details»
INITIATIVE | English meaning - Cambridge Dictionary
INITIATIVE definition: 1. a new plan or process to achieve something or solve a problem: 2. the ability to use your…. Learn more.See details»
BStrong Disaster Relief Initiative | Bethenny – Bethenny.com
Learn about BStrong, Bethenny Frankel's disaster relief initiative providing real-time emergency assistance to those in crisis worldwide.See details»
Services – Initiative
Our integrated planning process orchestrates a complex ecosystem of audiences, channels, platforms and agency partners, and calibrates the right mix of marketing activities to meet your …See details»