JELLY ACADEMY
Digital Marketing 101: This 12-week course is our foundational offering, which presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them. This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become mo... re confident and equipped in understanding the value of digital marketing, and will be able to immediately implement learned concepts in social media, digital ads, public relations and content marketing. In this course, trainees will learn: - Why every company should have a digital marketing strategy - How to identify the pain points in their own company’s strategy - Why it matters to have a target audience (Ideal Buyer), and how to identify them - How to identify the most effective ways to reach this target audience - How to set SMART Marketing goals, and quantify results to measure success COURSE STRUCTURE: Our complete Digital Marketing 101 program consists of four modules: Module 1: Social Media (4 weeks) Module 2: Digital Ads (4 weeks) Module 3: Public Relations (2 weeks) Module 4: Content Marketing (2 weeks) Note: Following the completion of Digital Marketing 101, graduates have the option to enrol in Digital Marketing 102, and/or our more advanced course, Digital Marketing 201. For more information on these courses, please see their respective course outlines. ASSESSMENT METHODS: This training is primarily hands-on. Assessment methods therefore include: - Direct observation during classroom sessions - Checks for understanding, Q+A, and class participation - Adequate completion of homework given in all modules COURSE FORMAT: Hours: 12 hours Duration: 3 months (12 weeks) Format: Classroom setting at Jelly Academy HQ, 9067 Church Street, Fort Langley, BC Cost: $7,500 for a 3-month course (group cost for 2-6 trainees) Course capacity: Maximum 6 trainees Note: To include more hours in your training package, please contact us. Costs start at $250/hour for additional hours added. To solidify the learning process, we recommend a minimum of 4 hours of instruction per month. We also offer customized programs; please connect with us to learn more.
JELLY ACADEMY
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Advertising Digital Marketing Marketing Public Relations SEO Social Media Social Media Advertising Social Media Marketing
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Active
Contact:
6046743559
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