JOURNAL OF MARKETING
Journal of Marketing specializes in substantive research in marketing.
JOURNAL OF MARKETING
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Industry:
Advertising Marketing
Founded:
1936-01-01
Total Employee:
11+
Status:
Active
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More informations about "Journal of Marketing"
Journal of Marketing: Sage Journals
Apr 15, 2025 The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the …See details»
Journal of Marketing - JSTOR
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other …See details»
Organizing for Marketing Excellence - SAGE Journals
Nov 1, 2016 Marketing organization is the interface of the firm with its markets and where the work of marketing gets done. This review of the past 25 years …See details»
Journal of Marketing | Current Issue - American Marketing …
The current issue of the Journal of Marketing is updated every other month. A complete issue archive is available along with new articles posted online first ahead of issues as well as just …See details»
Journal of Marketing - Wikipedia
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing.It is published by the American Marketing Association.Established in 1936, It is the …See details»
Journal of Marketing
Journal of Marketing publishes a broad range of articles that vary markedly in their objectives, approach, nature of contribution to the eld, and target audience. While ... accounting, …See details»
(PDF) Organizing for Marketing Excellence
Jul 21, 2016 Marketing organization is the interface of the firm with its markets and where the work of marketing gets done. This review of the past 25 years of scholarship on marketing organization examines ...See details»
Fundamental changes in marketing organization: The movement …
There has been growing interest in the future of marketing and changes in marketing’s organization and role within the firm. However, there has not been research that holistically …See details»
Evolution of the Marketing Organization: New Forms for Turbulent ...
Marketing organization (that are ambidextrous and highly flexible) will be needed to cope with complex and dynamic task environments. The author discusses two such forms, the marketing exchange company ... Journal of Marketing Vol. 55 (October 1991), 77-93 innovation, and flexibility (Duncan 1976; Powell 1987).See details»
Organizing for Marketing Excellence - JSTOR
Four elements of marketing organization-capabilities, configuration (including structure, metrics, and incentives), culture, andthehumancapitalof marketing leadershipandtalent. ... to …See details»
Marketing Organization: An Integrative Framework of Dimensions …
The authors then draw on field observations and prior research to describe variations and develop illustrative propositions for three organizational dimensions: (1) the structural location of …See details»
Vol. 85, No. 1, January 2021 of Journal of Marketing on JSTOR
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, pol...See details»
Journal of Marketing The Temporary Marketing Organization ª
Marketing organization and identify the main forms that exist. Then, we introduce our conceptual framework. The final sec-tion summarizes the model, discusses managerial implications, and …See details»
(PDF) The Role of Marketing - ResearchGate
Jan 1, 1999 Journal of Marketing 63:180; January 1999; 63:180; DOI:10.2307/1252111. Authors: ... Structural Approaches to Marketing Organization . The question of how to structure …See details»
Call for Nominations - Editor in Chief | Journal of Marketing Research
Apr 16, 2025 The American Marketing Association is seeking nominations and applications for the Editor in Chief designate of Journal of Marketing Research (). JMR is universally regarded …See details»
The Temporary Marketing Organization - American Marketing …
Feb 6, 2020 Hadida, Allegre L., Jan B. Heide, and Simon J. Bell (2019), “The Temporary Marketing Organization,” Journal of Marketing, 83(2), 1-18. Article Abstract: Increasingly, …See details»
The Performance Implications of Fit Among Business Strategy, …
Aug 1, 2005 The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior. August 2005; Journal of Marketing 69(3):49 …See details»
Marketer Behaviour: New Directions for a Socially Real Field of ...
Jan 6, 2025 This vignette, adapted slightly for brevity, is taken from a 2022 article from Journal of Marketing Management on the subject of Marketer Behaviour (Woodall & Hiller, 2022, pp. …See details»
Market Orientation and Learning Organization - ResearchGate
Jul 1, 1995 This work on marketing control is limited in that it (1) has focused primarily on the control of marketing plans/activities, not on the control of marketing personnel, (2) fails to …See details»
Marketing Orientation and Organizational Performance: Is …
His latest research and teaching interests also include Strategic Performance Management, Marketing Accountability and Driving Growth and Shareholder Value. Rajendra Srivastava is a …See details»