JOURNAL OF MARKETING
Journal of Marketing specializes in substantive research in marketing.
JOURNAL OF MARKETING
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Industry:
Advertising Marketing
Founded:
1936-01-01
Total Employee:
11+
Status:
Active
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More informations about "Journal of Marketing"
Academic Journals - American Marketing Association
Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other …See details»
Journal of Marketing - JSTOR
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other …See details»
Journal of Marketing | Current Issue - American Marketing …
The current issue of the Journal of Marketing is updated every other month. A complete issue archive is available along with new articles posted online first ahead of issues as well as just …See details»
Organizing for Marketing Excellence - SAGE Journals
Nov 1, 2016 Marketing organization is the interface of the firm with its markets and where the work of marketing gets done. This review of the past 25 years of scholarship on marketing organization examines the individual and integrative …See details»
Journal of Marketing - Volume 88, Number 1, Jan 01, 2024
Jan 1, 2024 Table of contents for Journal of Marketing, 88, 1, Jan 01, 2024 ... Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & …See details»
Journal of Marketing - Wikipedia
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing.It is published by the American Marketing Association.Established in 1936, It is the …See details»
The Organization of Marketing Activities: A Contingency Theory of ...
Previous analysis of marketing organization has focused on the coordination of marketing activities and on organizational forms used to accomplish this, while ignoring the organization …See details»
Journal of Marketing - Scimago Journal & Country Rank
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the …See details»
Marketing and organization theory: opportunities for synergy
May 21, 2011 Journal of the Academy of Marketing Science, 39(August), 592–608. Article Google Scholar Hult, G. T. M. (2011). Toward a theory of the boundary-spanning marketing …See details»
Fundamental changes in marketing organization: The movement …
There has been growing interest in the future of marketing and changes in marketing’s organization and role within the firm. However, there has not been research that holistically …See details»
Organizing for Marketing Excellence - JSTOR
1990 to 2015 in Journal of Marketing, Journal of Marketing Research , and Marketing Science , supplemented by relevant work in strategic management and other marketing jour-nals. We …See details»
Toward a theory of the boundary-spanning marketing …
Feb 25, 2011 Now more than ever, marketing is assuming a key boundary-spanning role—a role that has also redefined the composition of the marketing organization. In this paper, the …See details»
Marketing Organization: An Integrative Framework of Dimensions …
Jul 1, 1998 Consequently, with few exceptions that take a broader view on the role of marketing in the firm (Homburg et al., 2000;Moorman & Rust, 1999; Workman et al., 1998) or the formal …See details»
Purpose Advertising and the Credibility Gap: Journal of Advertising ...
Sep 20, 2024 Tyler Milfeld is the Michelle and Sean Traynor ’91 Assistant Professor of Marketing at Villanova University. He primarily studies corporate social responsibility …See details»
Marketing Organization: An Integrative Framework of Dimensions …
Journal of Marketing Vol. 62 (July 1998), 21-41 Marketing Organization /21 ... marketing organization has been to use a mail survey to test a contingency theory of how a given …See details»
Market Orientation and the Learning Organization
Achrol Ravi S. (1991), “Evolution of the Marketing Organization: New Forms for Turbulent Environments,” Journal of Marketing, 55 (October), 77–93. Crossref. ... “Corporate Culture, …See details»
A taxonomy of marketing organizations | Journal of the Academy …
Dec 16, 2022 A basic step in scientific inquiry entails ordering, classifying, or grouping the phenomena under investigation—that is, developing a taxonomy. Yet no method-transparent …See details»
The marketing organization’s journey to become data-driven
May 15, 2019 Additionally, the study reveals that big data analytics implementation is championed at different organizational levels using different types of dynamic learning …See details»
THE TEMPORARY MARKETING ORGANIZATION - University of …
Forthcoming, Journal of Marketing The authors contributed equally to the paper. They would like to acknowledge the helpful and constructive input from the Journal of Marketing review team. …See details»
The impact of marketing strategies in healthcare systems - PMC
The marketing strategy is the way an organization acts under the influence of environmental factors. In practical terms, marketing strategies outline a path following the analysis of …See details»